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Developing a Successful Product Launch Strategy with Competitive Intelligence
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How Does Competitor Analysis Framework Help Businesses?
Markets change - Businesses must keep a close watch on these changes and adapt accordingly. Competition is an inevitable part of a business. As the number of entrants into the market are gradually skyrocketing, an effective competitor analysis framework has become a...
Top 4 Benefits of Competitor Analysis That Can Help Energy Sector Companies to Flourish
The US energy sector is facing unprecedented challenges like unpredictable government policies and regulations, growing competition, the aging workforce, modernizing grid infrastructure, and cyber-attacks. The target and policy measures agreed by the governments of...
Top 3 Ways Competitive Intelligence Can Drive Your Marketing Strategy
In a transitional world, brands are defined by the content they create, and understanding what content is resonating with your competition is critical to the success of your business. Moreover, having a solid understanding of your competitors and how you differentiate...
Leveraging a Competitor Analysis Strategy to Establish Brand Presence in the Chemical Market and Identify Key Competitors
Future of the Chemical Industry The chemical industry is slowly and steadily picking up steam after the global economic crisis. For 2019, the global chemical industry is expected to get off to a buoyant start, which would be driven by the U.S market. Rebounding oil...
5 Steps to Create the Perfect Competitor Analysis Model for Startups
Understanding your competition and what they are doing is very essential from a marketing perspective for any successful business. Conducting a competitor analysis often offers an opportunity to glance at your competition with a detailed eye on their marketing efforts...
3 Ways in Which Competitor Analysis Can Help Companies in the Packaging Industry to Expand Consumer Reach
Undoubtedly, packaging is one of the most lucrative industries with immense growth potential. But the market share is not evenly distributed, and smaller suppliers are usually struggling to compete with larger suppliers due to their wider reach and presence across a...
Identifying Potential Markets for an Online Grocery Store with the Help of Competitor Analysis
Overview of Online Grocery Industry in the US While revenue for marketers in the Online Grocery Sales industry fell during the recession, the industry's overall performance was not seriously marred over the period. Americans' affinity for the internet has...
Developing a Competitor Analysis Framework for a Leading Home Health Agency in the US
Overview of the Home Health Market The healthcare industry is booming at an accelerating rate and is expected to do so in the coming years. This has resulted in the addition of a new segment that focuses on offering value-based home health services. However, the shift...
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