competitive positioning

Steps to Undertake an Effective Competitive Product Analysis

Steps to Undertake an Effective Competitive Product Analysis

It is vital for every business to evaluate and understand their position in the market. A competitive product analysis will help companies to determine where they stand within the industry and also help businesses understand what needs to be done to outperform the...

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Achieving Successful Brand Positioning in Your Market

Achieving Successful Brand Positioning in Your Market

What is brand positioning? A Strong brand is what sets apart the products of one company from another.  Companies use brand positioning strategies to create a brand association in the minds of customers in order to make them perceive a brand in a particular manner....

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Performing Competitor Analysis – As Easy as 1,2,3!

Performing Competitor Analysis – As Easy as 1,2,3!

No brand today exists in isolation. They have to compete against hundreds of companies selling similar products or services. In a world where consumers have an endless amount of choices, how will your brand stand atop all available alternatives? It has to be unique...

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