What is brand marketing strategy? A brand marketing strategy is aimed at promoting a company’s products or services in a way that highlights its overall brand. Companies leverage brand marketing services to help them link the brand’s identity, values, and personality...
Businesses around the world are expanding their operations on a global level. This means that core functions like marketing should be backed by a global marketing strategy that are tailor-made to suit different regional cultures and preferences. A global...
Effective pricing strategies ensure that businesses are maintaining a good profit margin while keeping up with the market competition. When it comes to building the right marketing strategies, pricing is one of the most important components as the price of the product...
Expansion is the sign of a healthy business. And with the aid of market intelligence services, business expansion is no longer a distant dream for emerging companies. Recruiting more staff, expanding into new markets, and building industry reputation are...
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