To anticipate your competitors’ moves, you must think like their strategists and key decision makers- Competitive research can help you do so. The economic crisis and pandemic-induced impacts shed light on the harsh realities of the business world. It also...
Creating a Competitive Positioning Strategy: Five keys to success
With innovation pervading today’s hypercompetitive markets, the need to rethink or build a robust competitive positioning strategy could hardly be more urgent. Hence, leading players are now analyzing their current position with an intent to match or exceed that of...
Competitive Battle Cards: How a Smart Lighting Company Closed More Deals and Increased Profits by 32%
Understanding the competitive landscape and competitors’ business priorities can help organizations make better decisions regarding their marketing approach and the strategies they need to gain an edge. This is where competitive battle cards can help businesses....
Overcoming the Impact of COVID-19 and Maintaining a Strategic Edge with Competitive Intelligence Solutions for a Clean Energy Company
Energy Sector Overview In recent years, the energy sector has transformed with the advent of renewed government policies, higher investment and focus on renewable energy, and significant technological advancements. As consumers become increasingly conscious of carbon...
Experts Discuss Making Unparalleled Strategic Decisions in the Food and Beverage Industry with Competitive Intelligence Solutions
The food and beverage industry witnessed a significant decline in growth rate and revenue through 2020 due to the COVID-19 pandemic. Consumers’ preferences shifted toward home-cooked meals while dining out and ordering in reduced significantly. As the industry...
Appraising the Value of Company Profiling in the Heavy Equipment Manufacturing Market
Heavy Equipment Manufacturing Market Overview Rapid urbanization, the need for improved infrastructure, and the transportation industry's growth have caused a significant upsurge in demand for heavy construction equipment. Heavy equipment manufacturing market players...
Assessing the Significance of Competitive Pricing in the Packaged Food Industry During COVID-19
Packaged Foods Industry Overview Since the advent of the COVID-19 pandemic, the food and beverage industry has witnessed many challenges. The sudden decline in dining out and increasing focus on home-cooked meals caused a major rift in the growing food services market...
Champion Your Industry and Spearhead Progress with Competitive Benchmarking Solutions
Rising competition, changing market dynamics, and the constantly increasing population has made every industry a challenging and competitive space. Previously demanding sectors, such as healthcare, manufacturing, and telecommunications, have become increasingly...
A Prominent Personal Care Products Brand Leverages Industry Trend Analysis to Keep Pace with Market Innovations and Win Back Lost Market Share
With the COVID-19 pandemic taking a toll on profits and operations of industries across the globe, the usually resilient personal care products market is no exception to the impact of the ongoing crisis. During these recessionary times and consequent economic fallout,...