competitive benchmarking tools

Steps to Undertake an Effective Competitive Product Analysis

Steps to Undertake an Effective Competitive Product Analysis

It is vital for every business to evaluate and understand their position in the market. A competitive product analysis will help companies to determine where they stand within the industry and also help businesses understand what needs to be done to outperform the...

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Five Critical Steps in Competitive Benchmarking

Five Critical Steps in Competitive Benchmarking

Competitive benchmarking is the continuous process of comparing a company’s performance with that of its counterparts or competitors in the industry using a set collection of metrics.  Using competitive benchmarking analysis, not only can businesses get an organized...

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