Even the most successful retail companies agree that the ‘one size fits all approach is no longer a viable option to survive in today’s exceedingly competitive marketplace. As such, they are using techniques such as retail market segmentation to stay ahead of the...
Retail Forecast 2019: Opportunities and Challenges in the Canadian Retail Industry
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Trends That Will Shape the Consumer-Packaged Goods Industry in the next Decade
Looking back, there has been tremendous and thrilling growth in the global consumer packaged goods (CPG) industry. Top companies in the CPG industry have been successful in launching innovative products to meet an ever-growing array of customer needs and desires....
What Retailers Need to Know Before Leveraging Market Research
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Biggest Challenges in Retail Industry Right Now
Customers today are no longer forced to make a purchase decision by comparing a few options that are available. Rather, they are now bombarded with dozens or even hundreds of options to choose from. Therefore, one of the key challenges in retail industry is for...