A brand extension strategy helps focus on successfully launching products and services in lateral market segments and categories. Adopting this approach to improve brand growth has its own benefits and risks, including the danger of alienating customers. However, it...
How a Global Pharmaceutical Company Reduced R&D Budget by 15% with our Market Positioning Strategy
A global pharmaceutical company sought Infiniti's help in increasing its output of new products while lowering costs. By devising a new prioritized approach to R&D and a customized market positioning strategy, Infiniti helped the company to reduce the R&D...
Achieving Successful Brand Positioning in Your Market
What is brand positioning? A Strong brand is what sets apart the products of one company from another. Companies use brand positioning strategies to create a brand association in the minds of customers in order to make them perceive a brand in a particular manner....