A recognized and loved brand is one of the most prized assets of a company. A company’s brand strategy defines what they stand for and is primarily aimed at creating a particular image of itself in the minds of current and potential customers. So, it is an integral...
To sustain in a competitive marketplace, pricing becomes a crucial element for any organization. Frequent fluctuations in prices for products and services not only affects the return on investments but also affects the ability to target the ideal market. To deliver...
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