The strategic planning process is an integral part of every organization. However, the leadership challenge here is to ensure that strategic planning is considered to be more than just a corporate exercise. Strategic planning facilitates organizations to set...
Devising a Customized Brand Awareness Strategy for a Chemical Company
US Chemical Industry Overview The US chemical industry is one of the world’s largest industries and is steadily driven by the emergence of new technologies and innovative manufacturing methods. Even though globalization and favorable manufacturing policies in the US...