Venturing into a new market is always a ‘tricky business'. Entering markets overseas where consumers think differently, follow different cultural norms, and speak entirely different languages could prove to be extremely complicated and a daunting task for...
Market Penetration Strategy for a European luxury beauty and personal care brand
The US is currently one of the largest markets for beauty and personal care products. In addition, this industry is now growing at a steadier and faster pace in the US when compared to other countries in the world. The lucrative opportunities in the US beauty and...
Building Harmony with Japanese Customers: Key Insights for Expanding Your Business into Japan
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Essentials for a Successful Route to Market Strategy
What is a route to market strategy? A route to market strategy, also known as a sales execution strategy provides a roadmap for companies to get their products from the factory or warehouse to the end-users, customers, or distributors. The primary objective of a route...
Strategies for Success in Asia’s Emerging Markets
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4 Common Market Entry Mistakes and How to Avoid Them
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Potential Barriers to a Foreign Market Entry and Strategies to Overcome Them
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Beating the Odds in Market Entry with Competent Market Entry Strategies
New and emerging markets open up numerous opportunities and have limitless potential for growth. However, when to take a closer look at the annals of business history, it shows that for every successful market entry, about four fail. Interestingly, it is not just...