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Five Critical Steps in Competitive Benchmarking
Competitive benchmarking is the continuous process of comparing a company’s performance with that of its counterparts or competitors in the industry using a set collection of metrics.  Using competitive benchmarking analysis, not only can businesses get an organized...
Can Benchmarking Make You The “Man of Steel” in the Steel Industry
The relevance of benchmarking in the steel industry has been a topic of debate for several years. Many players in the industry were initially of the opinion that benchmarking may not be effective in the steel industry as there is limited transparency in the industry...
Benchmarking Study on Spring & Stabilizers Category for Passenger Cars
Business Challenge A leading auto components manufacturer wanted to gain an in-depth understanding of the strategies of competitors in the springs and stabilizer category. Situation The client wanted to understand the competitive landscape specific to the spring &...