For the sustenance of every organization, creating an effective marketing strategy becomes essential. Before marketing the products to the target audience, it is vital to understand the potential customers and their similarities. Customer profiling is a process of...
Advertising Concept Effectiveness Assessment for an Automotive Brand
Business Challenge A leading automotive manufacturer wanted to obtain insights specific to the effectiveness of its advertisements among customers. Situation The client wanted to understand customer’s perceptions about an automotive brand & its competitors and the...
Customer Assessment on Refurbished Medical Equipment Market in Latin America
Business Challenge A leading refurbished medical equipment provider wanted to assess the brand performance and effectiveness of its marketing promotions in America. Situation The client wanted to evaluate the brand perception, major customer purchase criteria,...