Brand presence plays a crucial role in driving business success across industries. Hence, understanding your market position in terms of performance, brand awareness, equity, and reputation is equally important from a business standpoint. Our comprehensive portfolio of media monitoring solutions that comprise social media analysis, social media research, and adverse event tracking augment quantitative data with qualitative insights to help you gain an edge by better understanding your customers.
Our solutions have helped address the data challenges facing companies for more than a decade now. By combining unique methodologies and analytical insights, we offer tailored solutions to address your brand’s unique requirements. Media monitoring solutions also help businesses to analyze consumer behavior and identify the underlying factors impacting business growth. Equipped with these insights, companies can quantify the impact of every media channel, drive business intelligence, and create a plan that harnesses these insights for the company’s benefit.
Core capabilities
Our media monitoring solutions empower businesses with timely analytical insights into different factors impacting brand reach. By providing unique, custom-built solutions, we also help our clients to meet their business goals and objectives within short time frames.
Social media monitoring & measurement
Analyzing what consumers and potential customers feel about your brand is crucial for success. Through our social media monitoring solutions, we help our clients understand the effectiveness of their communication outreach. Our solution portfolio includes crisis and event monitoring, media audit and measurement, brand audit, media benchmarking, and competitive benchmarking.
Social media research
We enable clients to make informed business decisions by offering insights on the best practices to follow on digital media, competitive landscape, customer behavior, social media efficacy, and brand performance. By providing an overview of social media interactions, our media monitoring solutions also help measure the effectiveness of your strategies and marketing initiatives in reaching out to the right customer groups.
Crisis & adverse event reporting
Emphasizing the growing need for real-time data, we offer a range of crisis and adverse event monitoring solutions, including real-time negativity reporting, regional negativity reporting, root cause analysis, channel reporting, key influencer mapping, and crisis & sentiment analysis.
Request a free proposal to gain data-driven insights from our BI and analytics experts.
Latest insights
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Assessing Market Attractiveness and Profit Potential with the Help of a Commercial Due Diligence Study
Commercial due diligence and in-depth market study were conducted as a part of a buyer-side transaction to complement the M&A and business development efforts of a construction and building materials manufacturing company. Commercial Due...
Market Segmentation and Targeting: How an Automotive Detailing Products Manufacturer Achieved Growth Objectives and Enhanced Market Share
Identifying and understanding the business landscape is an essential part of any business and marketing plan. Not everyone is your potential buyer. Hence it is essential to have a clear understanding of your target market. Very rarely do we witness...
Macro-level Trend Analysis and Custom Market Outlook for a Dyes & Pigments Manufacturer
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Market Assessment: Bolstering the Business Expansion Efforts of a Leading Packaging and Bottling Equipment Manufacturer
The correlation between market assessment and innovation is a well-recognized topic across industries. In the food packaging and bottling industry, process innovations are usually the result of cross-discipline ideas involving different...
Market Sizing and Forecasting: Analyzing the Market Potential for Cold Chain Logistics in Six Target Markets
Whether you’re looking to enter a new market, plan a business expansion, or launch a new product, knowing the size and potential of your target market in terms of revenue, customer needs, and demand is critical. Market sizing and forecasting can...
How Consumer Electronics Companies Can Leapfrog to Success with Product Market Research
The consumer electronics industry is one of the most dynamic industries. Products that did not exist until a decade ago have undergone several transformations, spawning an endless chain of innovation that aids new product development. Hence,...
Patient Segmentation Research: A Study on Understanding Patient Cohorts
The benefits of a holistic view of the patient population have far-reaching implications for the growth of a business. In contrast, an incomplete view can negatively impact drug launch, clinical trials and even hamper market expansion efforts....
Developing a Localized Drug Launch Plan and Execution Strategy for a Specialty Pharma Company
Specialty pharma companies face several challenges in today’s increasingly complex and constrained business environment. The rise in drug R&D, increase in competitive forces, and shortening times to peak sales have further necessitated a...