Case studies
Customer Preference Assessment for Blood Glucose Test Strips in India
Business Challenge A pharmaceutical company was interested in understanding Indian doctors’ preference for various blood glucose test strips. Situation The client...
Competitive Benchmarking of Hernia Repair Devices Business Division
Business Challenge A global leader in urology devices wanted to benchmark its hernia repair devices and business performance against its top five competitors....
Customer Survey on Purchase of Blood Banking Data Management Services in Brazil
Business Challenge A global healthcare technology service provider wanted to understand the purchase decision-making process and key purchase criteria adopted by...
Market Opportunity Assessment for Newborn Screening Instruments
Business Challenge A leading medical and diagnostic devices company wanted to assess the potential for its mass spectrometry products in the newborn screening...
Thoughts
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Press releases and media mentions
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