Evaluating the Competitive Landscape of Anti-counterfeiting Packaging Across Industries

Jun 30, 2017

Infiniti’s market intelligence study on anti-counterfeiting packaging across industries analyzes the market share, product offerings, key competitors, and pricing intelligence of products that are available in the marketplace.

Anti-counterfeiting packaging – market at a glance

Counterfeiting is a problem that affects the brand value and profitability of companies across industries. Anti-counterfeiting packaging ensures the authenticity of products, maintains the original composition of the materials, prevents imitation, ensures the safety of goods, and helps to reduce the economic damage and risks to the consumers’ health associated with counterfeit products. The packaging manufacturers are adopting anti-counterfeiting technologies that offer covert, overt, forensic, and sterilization of the products and reduces the risk of losses. Some of the technologies adopted for innovating packaging that is available in the market include an optically variable device, holograms, security, graphics, RFID tags, color-shifting security inks and films, and sequential product numbering. The growth in demand for traceability systems, omnichannel retailing, and stringent government regulations across industries and especially in the pharma and food industry is fueling the demand for these packaging solutions in the market. The latest market intelligence study by Infiniti offers a comprehensive assessment of the market and competitive landscape of anti-counterfeiting packaging. The study also provides detailed information on the opportunities, trends, competition, and technologies in the market.

The manufacturers of anti-counterfeiting packaging products are adopting technological innovations to improve the packaging features, enhance the visual appeal, and reduce the risk of forging. By implementing advanced tracking and tracing technology, suppliers are aiming to improve the supply chain visibility and increase the safety of products. Moreover, these packaging solutions will also help reduce the economic losses by the end-users and help them maintain accurate information on their inventory.

Introduction of chip-less printable RFID technology

The emergence of chip-less and nanotechnologies in RFID products reduces the chances of duplicating these tags. The tags provide a combination of protective functions that include traceability, authentication, and tamper evidence. RFID tags are attached to the reflective surface using an inkjet printer and are cost-effective compared to other counterfeit measures. Some of the RFID circuits that are available in the market consists of an antenna that is attached to the paper label, eliminating the need to use a separate plastic inlay to mount antenna behind it.

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The emergence of 3D barcodes

Technologies innovations are enabling vendors to launch new and technologically advanced anti-counterfeiting packaging products. 3D barcodes are one such innovation, and it is inserted into products at the manufacturing stage. These barcodes are not easily visible and make it extremely difficult to counterfeit these products. 3D barcodes find applications in electronics, food, healthcare, and automotive industries.

Solutions and recommendations

Infiniti’s market intelligence study on anti-counterfeiting packaging, analyzes data collected from leading experts, distributors, key consultants, leading stakeholders, analysts, and researchers to identify potential growth opportunities. Some of the solutions offered are listed below:

  • Identify the areas where counterfeit prevention needs to be assessed such as pharma, food cosmetics, supplements, and electronics
  • Recognize the dominant decision makers or influencers among players in the value chain and help make informed business decisions
  • Classify the pain points in the anti-counterfeiting packaging market and formulate effective marketing strategies
  • Offer a comprehensive breakdown on the new technologies and patent analysis currently available in the market
  • Categorize the leading competitors and the popular end-user sectors

Read our comprehensive case study on market intelligence on the anti-counterfeiting packaging market

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