Industries we serve
Retail
Consumer goods
eTail
Retail & CPG industry overview
The changing buying preferences of consumers have fundamentally changed the global retail and CPG industry. To gain an edge in a dynamic market environment like retail requires companies to keep track of changing market trends and consumer behavior. Considering the dynamism in the retail and CPG sector, acting upon timely and accurate insights is essential to success, but deriving reliable insights can be challenging with many data sources available to businesses.
Succeeding in a volatile market requires a detailed business plan where continuous insights and market intelligence enables informed decision-making, product development, supply chain optimization, and branding. At Infiniti Research, we leverage advanced research methodologies and data analysis techniques to analyze market data and deliver accurate insights for clients to act upon. Using a unique combination of industry expertise and market knowledge gained over the past 17 years, we analyze different aspects within a market, including consumer needs, competitors’ strategies, and technologies, to help companies think clearly and act more decisively.
At Infiniti Research, we understand your business needs and deliver optimal strategies and advanced retail & CPG market intelligence solutions tailored to your specific needs. Our industry expertise and the ability to draw conclusive insights from market data enables clients to gain a holistic view of factors impacting growth. Apart from these aspects, our market intelligence solutions also help identify new opportunities, benchmark best practices, and improve business planning.
We equip our clients with accurate market insights to build stronger customer relationships and create meaningful brand interactions.
Sectors we cover
Retail
Act upon real-time retail market data to localize assortments, build omnichannel capabilities, launch new products, and improve business value.
Consumer Goods
Evaluate the potential of market segments in terms of their opportunities and risks and make effective decisions around market entry and expansion.
eTail
Analyze factors driving the demand for e-commerce within the retail & CPG industry and build effective strategies to drive growth.
How we help clients
Our expertise in market research enables us to leverage proven methodologies and offer tailored retail & CPG market intelligence solutions to support clients with succinct answers for business decisions in areas including market opportunity assessment, industry best practices benchmarking, value-channel analysis, and customer needs analysis.
Analyze emerging market segments
Gain a comprehensive view of the global retail and CPG industry and identify untapped whitespace opportunities to drive rapid business growth.
Benchmark industry best practices
Our retail & CPG market intelligence solutions enable businesses to analyze competitors’ activities and gauge best practices for driving profitable growth.
Understand market dynamics and streamline decisions
Our innovative research methodologies enable businesses to analyze the global retail landscape and simplify decision-making.
Years of Experience
Successful Projects
Client testimonials
Latest insights
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