Industries we serve
Retail
Consumer goods
eTail
Retail & CPG industry overview
Success in the volatile world of retail and CPG depends mostly on making the right decisions, not just around branding but also in areas like product development and supply chain optimization. At Infiniti Research, our experts deliver accurate and up-to-date market intelligence that our clients can use to make informed decisions. While so doing, we leverage contemporary research methodologies and data analysis tools.
The shelf presence of a retail brand in physical stores was, more or less, a predictable measure in the offline era. Over the years, retail and consumer packaged goods (CPG) marketers have increasingly moved online to boost sales while significantly cutting operating costs. In the push toward online channels, shelf share is becoming a hard-won metric for retail industry players. Without efficient shelf space optimization, sales conversions in online markets (e.g., Amazon) will most likely plateau! At the same time, selling direct to the customer (D2C) via the brand’s e-commerce site is even more fraught with difficulties and uncertainties.
Ever-evolving buying preferences of consumers have fundamentally altered the face of the global retail and CPG industry. Focused and creative marketing campaigns designed to vibe with specific customer segments are crucial to success in the sector. There are issues here as well. For instance, cookies placed on websites by third-party marketers (“third-party cookies”) have so far served the purpose of tracking retail buyers’ browsing history, location, and the like. Based on such measures of online behavior, users are shown personalized ads. That may not be the case anymore. Under pressure from regulators and privacy laws, some of the most popular browsers have blocked third-party cookies or plan to do so very soon. This means, in a dynamic sector, such as retail and CPG, marketers must embrace new ways to keep in step with changing consumer behavior and overall market trends.
Our advanced retail and CPG intelligence solutions are strictly tailored to the client’s needs. To help clients think clearly and act more decisively, we dissect different aspects of the retail and CPG market, including consumer needs, competitor strategies, and enabling technologies. Our market intelligence solutions for the sector also help identify new opportunities, benchmark best practices, and improve overall business planning. Backed by more than 18 years of industry expertise and market understanding, Infiniti Research has enabled several marquee clients in retail and CPG to build stronger customer relationships and create meaningful brand interactions.
We equip our clients with accurate market insights to build stronger customer relationships and create meaningful brand interactions.
Sectors we cover
Retail
Act upon real-time retail market data to localize assortments, build omnichannel capabilities, launch new products, and improve business value.
Consumer Goods
Evaluate the potential of market segments in terms of their opportunities and risks and make effective decisions around market entry and expansion.
eTail
Analyze factors driving the demand for e-commerce within the retail & CPG industry and build effective strategies to drive growth.
How we help clients
Our expertise in market research enables us to leverage proven methodologies and offer tailored retail & CPG market intelligence solutions to support clients with succinct answers for business decisions in areas including market opportunity assessment, industry best practices benchmarking, value-channel analysis, and customer needs analysis.
Analyze emerging market segments
Gain a comprehensive view of the global retail and CPG industry and identify untapped whitespace opportunities to drive rapid business growth.
Benchmark industry best practices
Our retail & CPG market intelligence solutions enable businesses to analyze competitors’ activities and gauge best practices for driving profitable growth.
Understand market dynamics and streamline decisions
Our innovative research methodologies enable businesses to analyze the global retail landscape and simplify decision-making.
Years of Experience
Successful Projects
Client testimonials
Latest insights
Devising a Target Market Strategy for a Building Automation Company
Effective market segmentation, targeting, and positioning have never been more challenging. In addition to a dynamic regulatory landscape, building automation companies today face challenges such as growing competitive pressures, lack of market...
Market Assessment: Bolstering the Business Expansion Efforts of a Leading Packaging and Bottling Equipment Manufacturer
The correlation between market assessment and innovation is a well-recognized topic across industries. In the food packaging and bottling industry, process innovations are usually the result of cross-discipline ideas involving different...
Mastering the New Retail Customer Experience Imperative with Customer Intelligence
Consumer Intelligence revolves around gathering and analyzing consumer data to understand what consumers are doing, what consumers need, and gain insights to create and deliver an outstanding customer experience. A preferred way...
Patient Segmentation Research: A Study on Understanding Patient Cohorts
The benefits of a holistic view of the patient population have far-reaching implications for the growth of a business. In contrast, an incomplete view can negatively impact drug launch, clinical trials and even hamper market expansion efforts....
Emerging Packaging Design Trends: The Next Normal of Packaging
To help our clients, we recently analyzed the packaging sector and identified the forces reshaping packaging design. The aim is to help companies navigate complexities and stay ahead of the competition. This article sheds light on three focus areas for companies looking to jump-start their packaging design transformation journey.
Market Segmentation Research For an Automotive Fuel Additives Manufacturer
The automotive landscape is complex, with several new players looking to establish themselves through market expansion. Market segmentation research helps define profitable market segments and helps generate hypotheses about strategies to target these segments.
Acquisition Target Identification: Comprehensive Analysis of Target Markets Within the Industrial Gas Handling Equipment Sector
Charting out a roadmap for acquisition target identification begins with an in-depth analysis of an organization’s unique value proposition and differentiated capabilities. The business roadmap should align with the corporate strategy and the business objective that you aim to achieve.
How we Used Market Opportunity Assessment to Enhance Small Molecule Drug Development For a Pharma Client
Read our latest case study to understand how our market opportunity assessment helped a pharma company enhance small molecule drug development.
How eCommerce Price Tracking Helped an eTailer Enhance Gross Merchandise Value
Read more to understand how e-commerce price tracking solutions by our analysts helped our European online retail client enhance their gross merchandise value.