The food and beverage market is one of the largest consumption groups for packaging materials. With end-customers becoming well-informed, food and beverage packaging companies have been compelled to focus on healthy labels and the eco-friendly packaging materials. Moreover, with the evolving trends and shifting consumer preferences, the food and beverage packaging companies have started facing major challenges. At Infiniti Research, we offer actionable insights to help our clients understand and prepare for market dynamism.
By analyzing the market space for food and beverage packaging, we specialize in offering information pertaining to the competitive landscape and key suppliers. With the help of our market intelligence solutions, food and beverage packaging companies can optimize productivity, enhance the efficiency of production processes, and successfully undertake business expansions and acquisitions.
Market Assessment Engagement: A Case Study on the Rigid Plastic Packaging Industry for the APAC Region
Rigid plastic packaging, as the name suggests, involves the usage of plastic materials; it has a relatively inflexible shape or form. The global rigid plastic packaging industry has exhibited considerable growth in the past few years, driven by the various beneficial properties of rigid plastic packaging, such as it is lightweight, supple, and durable properties.
The Business Challenge
To obtain strategic insights and comprehend the market’s potential, competitive landscape, and customer characteristics, the client – a leading rigid plastic packaging manufacturer – approached Infiniti to engage in a market assessment study. This engagement would help them understand the future market scenario for the packaging industry in the APAC region. The client also wanted to gain a detailed understanding of the size of the market and identify the major customer segments in terms of the volume of their business and investment.
To provide a comprehensive analysis of the competitive landscape by identifying the leading brands in the APAC region, Infiniti’s market assessment specialists followed a comprehensive research methodology comprising of interviews and discussions with prominent stakeholders in the global packaging industry. The specialists also compiled information from a wide array of reliable sources such as trade shows, paid industry databases, and company presentations.
The Solution Benefits and the Business Impact
With the help of Infiniti’s market assessment engagement, the client assessed the overall packaging market, competitors’ business structure, and buying behavior of the end users. The client also derived numerous benefits in terms of understanding the customer segments, market size, and the competitive landscape of the rigid plastic packaging industry in the APAC region.