Thoughts

Industry Best Practices for Manufacturing Companies

Industry Best Practices for Manufacturing Companies

Manufacturing continues to evolve, opening up a whole new world of possibilities for progressive manufacturing companies with an eye on innovation. However, keeping up with the rapid transformations in the post-pandemic world presents a new challenge for manufacturing...

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Achieving a Go To Market Advantage in Developing Markets

Achieving a Go To Market Advantage in Developing Markets

Succeeding in developing markets has been challenging for companies across industries, but those that adapt their business model for developing markets could thrive and witness significant improvements in the long term. At the same time, there’s no denying the...

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Factors to Consider While Performing Market Trend Analysis

Factors to Consider While Performing Market Trend Analysis

Tracking and monitoring market shifts and the changes in consumer trends is crucial to identifying commercial advantages. At Infiniti Research, we leverage sophisticated market research methodologies and customer intelligence to distinguish short-term fads from...

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Everything You’ve Ever Wanted to Know About Journey Mapping

Everything You’ve Ever Wanted to Know About Journey Mapping

Over the past decade, the explosion of digital platforms has created a digitally inclined customer base— well informed on market developments and evolving trends. The advancements in technology have enabled customers to access information to call the shots and hunt...

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What You Need to Know About B2B Market Segmentation

What You Need to Know About B2B Market Segmentation

B2B market segmentation helps segment prospective buyers into different groups based on shared characteristics, needs, and behaviors. It involves segmenting a heterogeneous B2B market into several smaller homogeneous markets based on current demand patterns and...

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Why Test Marketing is Important

Why Test Marketing is Important

Do you have an innovative, new product idea? If so, it's essential to get an early read on your product's market value to improve its success. Here’s why- The earlier in the product development phase you determine the value of your product idea or emotional connect it...

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