Business Challenge A leading pharmaceutical company wanted to understand the level of awareness of antimicrobial and antibiotic products among pet owners in India. Situation The client, as part of its expansion strategy, was looking to introduce new antimicrobial and...
Market Analysis for Infectious Bovine Rhinotracheitis (IBR) Vaccines Market in Europe
Business Challenge A leading pharmaceutical company wanted to identify the potential for its IBR vaccines in Europe and assess the challenges it would face during product launch. Situation The client wanted to quantify the potential for its new product at a European...
Product Promotion Strategy and Benchmarking for Dermatology Products
Business Challenge A leading pharmaceutical company wanted to assess the effectiveness of its competitors’ promotional activities and also to assess their growth strategies. Situation The client wanted to understand how its competitors are performing and assess their...
Market Entry Strategy Planning for Launch of Dermatology Products in Asia
Business Challenge A leading Europe-based healthcare firm wanted to evaluate potential markets to assess the possibility of entering the Dermatology market in Asia. Situation The client had gone through a corporate strategy overhaul, and as part of its global...
Assessment of Global Urological Diseases Market
Business Challenge A leading healthcare firm was interested in the assessment of the prevalence of urological diseases in several countries so that it could create targeted marketing strategies for its products. Situation The client wanted to understand the prevalence...
Assessment of Product Promotion and Marketing Strategy of Livestock Medicines Manufacturers in Central Asia
Business Challenge A leading animal vaccines manufacturer wanted to assess the product promotion and marketing strategies of its major competitors in the Livestock Medicine market in Central Asia. Situation The client wanted information on its top three competitors in...
Pricing Intelligence for Leading Poultry Health Products Company
Business Challenge A leading Europe-based healthcare firm wanted to benchmark its poultry health products’ prices against those of its top five competitors. Situation The client wanted to gain insights into the cost, and pricing strategies of its top five competitors...
Early Consumer Testing and Perception Study for Instant Thickeners
Business Challenge A global ingredient solutions provider wanted to conduct an early consumer testing and acceptance study for its new instant thickener that focused on the older population (above 70 years) and patients with dysphagia, in Spain. Situation The client...
Competitive Intelligence and Benchmarking Study on the CO2 Laser Solutions Market
Business Challenge A leading medical device manufacturer wanted to gain an in-depth understanding of competitor strategies within the CO2 laser solutions market by leveraging competitive intelligence and benchmarking studies. Situation The client was planning for the...