The number of cars purchased by the millennial segment saw a radical decline of 30% and is expected to witness a further decline in the coming years. In recent years, the global automotive industry has started witnessing high investments in research and development to...
Infiniti’s Competitive Intelligence Solution Helps a Renowned Automotive Components Manufacturer Determine Product Positioning Strategies
In Europe alone, the automotive industry accounts for roughly 12 million jobs. The global automotive industry is witnessing rapid growth with high demand from regions such as China and India. Also, low-interest rates and declining fuel prices are further driving the...
Infiniti’s Competitive Intelligence Solution Helps a Renowned Client in the Automotive Industry Offer Low-cost Compatible Solutions
Business Challenge A renowned automotive industry client with numerous offerings spread globally wanted to keep track of the competitors’ plan and actions and the activities of the suppliers. Moreover, the client wanted to compare the assortment prices for the...
Market Segmentation Assists a Renowned Auto Parts Manufacturer Refine their Marketing Strategies
Auto Parts Industry: Overview Since the last couple of years, the revenues generated by the automotive industry has nearly doubled, and it is witnessing the entry of numerous domestic car manufacturers across countries such as China, India, and Russia. Also, with the...
Infiniti’s Supplier Identification and Profiling Study Helped an Automotive Industry Client Reduce Bottlenecks in the Supply Chain Process
In the automotive industry, identifying and choosing the right supplier is like selecting a novel from a huge pile of books. The choice of the businesses will revolve around a wide array of factors such as the quality of the service rendered, the reliability of the...
Customer Segmentation Helps a Leading Automotive Client Identify their Target Audience
Business Challenge Currently, automotive industry players are facing challenges in improving their business strategy to enter new market segments and achieving better bottom-line results. To gain better insights into the customer base and automotive industry...
Segmentation Analysis Helps a Renowned Auto Accessories Store Effectively Position their Product Portfolio for the Latin American Market
While venturing into new markets, it is of utmost importance for any auto accessories store to analyze the appropriate customers with similar wants and needs. To design an effective market strategy and identify the potential target segment, leading auto accessories...
Market Analysis Helps a Leading Automotive Components Manufacturer Enhance their Brand Positioning
Automotive Components Market Overview In the current market scenario, the automotive industry is facing relentless pressure to improve their returns on capital. Also, leading companies are facing troubles in effectively harnessing their limited capital resources to...
Competitive Intelligence Assists an Automotive Components Company to Understand Their Current Market Position
In this rapidly changing business environment, competitive intelligence becomes an integral part of business management. Especially in the automotive components landscape, with options being displayed in several numbers of choices, the consumers are very particular...