Market Segmentation Strategy for a Sporting Goods Store

How Market Segmentation Helped a Sporting Goods Retailer to Focus on the Right Marketing Initiatives & Drive Portability

How Market Segmentation Helped a Sporting Goods Retailer to Focus on the Right Marketing Initiatives & Drive Portability

The Challenge Due to the increasing competition in the sporting goods market, the sporting goods store needed a strong, targeted marketing approach and a better segmentation strategy that helps address the needs of the global customer base. Also, the sporting goods retailer was looking at demonstrating a better understanding of the specific needs of their […]

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