Identifying Market Opportunities for Business Growth with the Help of a Market Opportunity Analysis Template – A Case Study on the Gourmet Food Industry

Identifying Market Opportunities for Business Growth with the Help of a Market Opportunity Analysis Template – A Case Study on the Gourmet Food Industry

Predicaments Faced The client- a gourmet food store, was weighing up two new markets (i.e., Germany and India) with their gourmet food offerings. Before expanding into the new markets, they wished to identify and fully understand the attractiveness of the new business opportunities. To do so and create a market opportunity analysis template they collaborated […]

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