Market Intelligence Solutions for Logistics and Transportation Industry – An Infiniti Research Success Story
In today’s consumer-oriented and digitized society, the transportation and logistics industry is under the constant pressure to remain competitive, deliver high-quality services to customers, and adopt innovative ways to optimize their processes. Even though these markets present exciting opportunities for companies in the transportation and logistics industry, lack of in-depth knowledge about the topography and geographic limitations, roadways, air transport, and specific ports affects the transportation and logistics industry’s growth.
Thus, factors such as identifying new market trends before the competitors and having accurate market knowledge have become important for the companies in this industry. To make the most of existing market opportunities, companies in the transportation and logistics industry are looking at understanding what is happening in their market place, what competitors are doing, and what the likely market potential is for new products or services based on previous activities and responses. Market intelligence draws on numerous external and internal sources of information to paint an accurate portrait of the existing or prospective market, customers, challenges and the growth potential for new products and services.
By tapping into in-depth data that quantifies consumer needs, expectations and satisfaction levels in the wider market, you can fine-tune your activities for your customers. Contact us to leverage our market intelligence solutions.
Responding Quickly to Market Fluctuations with Market Intelligence Solutions
About the Client
The client is a leading company in the logistics and transportation industry, based out of the United States. With over 15000 employees, the company generates an annual revenue of $13 billion.
The Business Challenge
The client, a transportation and logistics company, noted that fluctuating fuel costs, import/export restrictions, inadequate market research, and evolving market trends were driving the need to clearly understand all the factors that affect their business’ bottom line. The client realized that being able to drill down into this information and observing market fluctuations and historical trends will give the company the game-changing information they need to transform their business.
Moreover, doing market research and comprehensive analysis of the transportation costs, key performance indicators on suppliers and carriers, and maintenance trends were becoming challenging for the company. Therefore, by leveraging Infiniti’s market intelligence solutions, the client wanted to operate more efficiently, increase revenues, take a strategic business decision and foster collaboration among trading partners companies. Additionally, with the aid of our business intelligence solutions, the client wanted to gain a better understanding of the strengths and weaknesses of their competitors, emerging trends and demand fluctuations, and better position their products to meet customers’ requirements.
Accurately forecast freight demands and meet the unique requirements of the customers by analyzing market demands and opportunities with Infiniti’s market intelligence strategy. Request a FREE proposal!
Infiniti’s market intelligence solutions helped the transportation and logistics industry client to gain a holistic view of the market and customers’ requirements. The market intelligence report prepared by the experts at Infiniti contained data that helped the company to identify transportation costs, repair costs, key performance indicators on suppliers and carriers, and current market trends. This subsequently helped them to make tactical and strategic decisions, which helped the company to achieve their marketing goal. With Infiniti’s market intelligence solutions, the client was also able to identify process gaps and devise robust strategies to mitigate potential risks. Moreover, the market intelligence solution helped them to increase consistency, reliability, and responsiveness across business processes and operations.
With the help of Infiniti’s market intelligence solutions, the transportation and logistics industry client was able to respond quickly to market changes, which subsequently helped them to gain a competitive edge over their competitors. Additionally, Infiniti’s market intelligence solutions helped the organization to adopt a customer-centric approach, work closely with their target market, and drive customer loyalty. The market intelligence solutions helped the company to improve profit margins, better logistics services management, and build better customer experiences.
Streamline your logistics activities and overcome delays in the supply chain process by leveraging our market intelligence solutions. Request a FREE proposal below.
Why Leverage Infiniti’s Market Intelligence Solutions?
In today’s competitive market scenario, competitive intelligence is fleeting and your ability to market and sell products becomes crucial for survival. If you can’t react to the ever-changing supplier portfolios, evolving market trends, and market dynamics, you’ll lose your business. Market research strategy enables organizations to gain a holistic view of the market and the various stakeholders. The insights offered by market intelligence solutions help businesses to develop customized products and marketing communication materials that help customers to distinguish their brand from competitors.
With a market intelligence solution, you can gain a deep-dive understanding of the market scenario before making any investment decisions. Get in touch today for a personalized market intelligence solution for your business.