A leading food ingredients manufacturer wanted to evaluate potential markets and assess possibilities for entering the Africa market.
Situation
The client wanted to enter the global market with a special interest in Ukraine, Saudi Arabia, Egypt, and South Africa. Its business model was based on 95% business through blenders and only 5% directly.
Approach
We conducted in-depth primary and secondary research specific to the opportunities in the countries under focus. We involved multiple research techniques including secondary/desk research, face-to-face and telephone interviews.
Impact
The client was able to evaluate the market attractiveness of each target country and decide on market entry. We also identified and shortlisted potential business partners with the preferred capabilities.
