Customer Relationship Management Strategy Helped a Fashion Retailer Increase Customer Retention Rate by 27%

Customer Relationship Management Strategy Helped a Fashion Retailer Increase Customer Retention Rate by 27%

Business Challenge  Today customers are highly informed and demanding. Moreover, transformation triggers including globalization, digitization, and economic changes have the potential to dramatically impact customer interactions with a brand and influence their decision-making. This makes it imperative for companies to optimize interactions from the customer’s perspective and foster customer loyalty. Therefore, companies are approaching customer [...]

READ MORE >>