Analyzing Millennial Customer Needs and Buying Behavior for an E-commerce Company in Europe – Infiniti Research’s Customer Needs Analysis Engagement

Analyzing Millennial Customer Needs and Buying Behavior for an E-commerce Company in Europe – Infiniti Research’s Customer Needs Analysis Engagement

Business Challenge  The European e-commerce market is growing exponentially and presents huge opportunities for retailers all around the globe. Despite this steady growth, demand for convenience and changes in customer preferences makes it vital for e-commerce companies to understand the customer needs and buying patterns. Also, companies in the e-commerce industry are pressurized to personalize [...]

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