Business Challenge
A leading US-based healthcare company wanted to conduct a customer survey to identify the key concern areas among current and potential customer segments of health insurance programs in South Africa.
Situation
The client wanted to reassess its health insurance program and associated costs in South Africa. It also wanted to refine its business practices based on market insights such as common concerns in potential customer segments.
Approach
We used our database of key stakeholders and also deployed our information source mapping team to identify additional contacts who could provide information specific to the client’s research needs. We then conducted 200+ surveys to obtain the required information.
Impact
Our extensive assessment of the client’s potential customer segments and the insights that we gathered on emerging requirements in South Africa helped the client formulate its business strategies to achieve high customer satisfaction and expand its client base.
