Enhancing Brand Reach and Awareness for a Consumer Electronics Company – An Infiniti Research Success Story
Business Challenge Today, companies that develop a strong sense of brand awareness among their audience often find it easier to dominate their chosen niche market. Also, consumers increasingly depend on reputed branded products even though their prices are on the higher end. This is primarily due to the effort made by these brands to enhance [...]READ MORE >>
Today, companies that develop a strong sense of brand awareness among their audience often find it easier to dominate their chosen niche market. Also, consumers increasingly depend on reputed branded products even though their prices are on the higher end. This is primarily due to the effort made by these brands to enhance their brand awareness
The client, a consumer electronics company, who was new to the market was facing several challenges in establishing their brand presence in the US market. To gain a better foothold in the market, the client realized the need to grasp the attention of users and potential customers by building a better brand image. With Infiniti’s brand awareness strategy, the client wanted to evaluate the authenticity of the organization and drive effective marketing campaigns to improve brand awareness. Also, the client wanted to be recognized as one of the top consumer electronics brands in the US.
Solutions Offered and Value Delivered
The experts at Infiniti Research conducted a detailed analysis of the client’s target customers. The average age group of the client’s customer base was largely in the 35+ range. So, increased focus was given on building a marketing strategy centered around target customers’ needs and interests. The primary goal of building a targeted marketing campaign was to boost brand awareness among customers and increase exposure to new audiences.
Infiniti’s brand awareness strategy also helped the client to focus on implementing offline marketing campaigns, maintaining a consistent brand voice, and increasing customer trust through personalized strategies.
Brand awareness strategy further helped the client to:
- Build trust with target customers
- Build brand equity
- Increase social media and brand engagement
- Increase company’s marketing ROI
After implementing the brand awareness strategy, the client experienced an increase in sales by 22%. They also experienced a 176% increase in social media users.
Why is increasing brand awareness important?
A brand awareness strategy makes a brand better positioned for success. Below we’ve listed out few reasons why companies should invest in leveraging a brand awareness strategy.
- A brand name helps distinguish a business from its competitors
- Having a cohesive brand awareness strategy helps companies to communicate with their customers more clearly.
- A brand awareness strategy helps firms directly connect to consumers’ emotions and needs
- A brand awareness strategy helps companies improve brand recognition, build brand awareness, and increase overall advertising effectiveness.
CONTACT US to learn more about our brand strategy solutions.