Competitive Assessment of Healthcare Connectivity Solutions Market
Business Challenge A global healthcare IT major wanted to benchmark itself against its competitors based on critical performance parameters. Situation The client was going through a major strategy overhaul and wanted to benchmark its performance against that of its...
Patient and Doctors Survey for Type II Diabetes Drug Market in North America
Business Challenge A global diabetic medicine manufacturer was interested in understanding the attitude of patients and doctors to diabetes treatment prior to the launch of its Type II diabetes drug in the US market. Situation The client was interested in determining...
Multi-country Medical Device Testing and Certification Market Analysis
Business Challenge A global standards organization wanted to identify the major markets that it should enter into as part of its global expansion strategy. Situation The client went through a corporate strategy overhauling, and as part of its global expansion...
Customer Preference Assessment for Blood Glucose Test Strips in India
Business Challenge A pharmaceutical company was interested in understanding Indian doctors’ preference for various blood glucose test strips. Situation The client wanted to identify the existing and potential customers of glucose test strips – doctors who prescribe...
Competitive Benchmarking of Hernia Repair Devices Business Division
Business Challenge A global leader in urology devices wanted to benchmark its hernia repair devices and business performance against its top five competitors. Situation The client was facing challenges in terms of the sales growth of its hernia repair devices while...
Customer Survey on Purchase of Blood Banking Data Management Services in Brazil
Business Challenge A global healthcare technology service provider wanted to understand the purchase decision-making process and key purchase criteria adopted by customers of blood banking data management services in Brazil. Situation The client wanted to assess the...
Market Opportunity Assessment for Newborn Screening Instruments
Business Challenge A leading medical and diagnostic devices company wanted to assess the potential for its mass spectrometry products in the newborn screening market. Situation The client wanted a comprehensive assessment of the dynamics – demand and supply, value...
Competitive Analysis of Personal Care Brands in Indonesia
Business Challenge A personal care products manufacturer market wanted to evaluate its competitors’ marketing strategies in the Indonesian market, make changes in its own strategies and improve market visibility. Situation The client was a new entrant in the market...
Competitive Analysis of Premium OTC Skincare Brands in Indonesia
Business Challenge A leading skin care products manufacturer wanted to assess the competitive landscape for its skincare products. Situation The client wanted insights on its top three competitors in Indonesia, covering their strategic focus, market expansion plans,...