THOUGHTS

Top 7 Vegan Food Trends That Are Going Mainstream

Jun 12, 2018

The past decade has witnessed a rise in the ‘veganism’ fad among people. Consequently, there has been an explosion of new vegan food trends, ingredients and innovative recipes in the market. Today, vegan food has moved away from being tagged as ‘boring’ to more delicious options.  One trip to the market or a retail store is enough to understand the progress that plant-based eating has made, as last year’s vegan food trends have become grocery-store staples now. As consumers are becoming more mindful of the products they put in their bodies and of the environmental impact they have, manufacturers have started becoming more conscious while catering to these needs. For instance, big brand names like Ben & Jerry’s, Breyers, Häagen-Dazs, and Halo Top have introduced vegan flavors recently. Here are our top picks of the vegan food trends that mean good news for our plates and taste buds this year:Request Proposal

  • Meat alternatives

Cruelty-free meat alternatives is one of the vegan food trends that has been going mainstream in recent times. Recently, there has been a huge rise in innovative plant-based options, including lab-grown meat made from cultured animal cells. Last year, we witnessed an increase in the popularity of meatless burgers such as those from Impossible Foods and Beyond Meat. And now they’re becoming available at restaurants and grocery stores across the nation.

  • ‘Black food’ trend

Activated charcoal is one of the most innovative and healthy vegan food trends doing the rounds today. They are known for being able to draw toxins from the body and help with your well-being. Activated charcoal also lowers cholesterol and supports digestive health. Vegan food companies have introduced food trends like charcoal ice-cream and water that are becoming highly popular among the vegan population.

  • Full-fat everything

Fat is back in trend. Vegan food products that are high in fat content, such as avocados, coconut, nuts, and seeds instead of processed, are becoming favorites among people. These vegan food products ensure that consumers intake healthy fats, which are not harmful to their body.

  • Vegan desserts

Giving up on desserts and other tasty foods are one thing that gives people second thoughts about going vegan. But not anymore.  As more people realize that desserts can be awesome without animal products, they have begun to find substitutes for eggs and dairy in their sweet treats. This year, we are guaranteed to see a revolution in the field of vegan desserts. You can expect vegan donuts glazed with maple syrup, vanilla icing or filled with delicious jam, and many more.

  • Edible flowers

Edible flowers were used, in the past, only for pretentious dishes in Michelin-starred restaurants. But edible flowers have now become one of the most popular vegan food trends among food addicts. Vegan food companies have started to incorporate such flowers in dishes prepared, thanks to vegan foodies showcasing beautifully floral dishes on social media platforms like Instagram and Pinterest. The most popular choices of flowers in vegan food include pansies, carnations, and nasturtiums.


To know more about the vegan food trends and challenges facing vegan food manufacturers

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