Recent Client Assignments

We help clients belonging to industrial equipment, construction and building, and automation and controls sectors achieve substantial market share and profits.
 
 
  • Sourcing Intelligence Study on Raw Materials from Emerging Markets
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    Business Challenge
    A leading  industrial equipment manufacturer wanted to assess the potential sourcing opportunities from emerging markets.
    Situation
    The client wanted us to assess the possibility of sourcing  raw materials including iron, aluminum, plastic, glass and rubber from emerging markets. They also wanted to gain an understanding of the supply landscape.
    Approach
    We conducted in-depth primary and secondary research to shortlist potential sourcing destinations and conducted deeper assessment at country levels to obtain insights on key suppliers and ranking them.
    Impact
    Based on our insights, the client was able to understand the supply market and shortlist key sourcing destinations that could help them in saving cost. Also, they were able to identify and shortlist potential suppliers based on capabilities.
  • Convenience Hardware Market in North America
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    Business Challenge
    A leading  convenience hardware manufacturer wanted to understand the potential market opportunities for its products in North America.
    Situation
    The client wanted to assess the future market potential for its home improvement hardware and fastening products and was looking for strategic consulting on how to reformulate its business strategies for higher growth.
    Approach
    We identified market stakeholders and conducted extensive primary and secondary research to determine market size, trends and products of key competitors. We also critically analyzed the key success factors for achieving good market position.
    Impact
    Based on our insights, the client was able to understand the market potential and insights specific to the competitive and customer landscapes. With these insights they were able to realign their strategy.
  • Metal Casting Products Market Assessment Study
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    Business Challenge
    A leading manufacturing firm wanted to understand the potential market opportunities for metal casting products in Latin America.
    Situation
    The client wanted to utilize emerging market opportunities across Brazil, Mexico, and Argentina for its metal casting products . It was looking for advisory services for developing effective marketing strategies.
    Approach
    We conducted a detailed market assessment including situation analysis, market sizing, and identification of high-potential growth segments in each region and obtained insights specific to their emerging requirements.
    Impact
    The client was able to gain insights on critical success factors to devise its market entry and go-to market strategies, and shortlist business partners and understand the best practices in partnership structuring.
  • Supplier Assessment Study on Industrial Equipment Manufacturers
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    Business Challenge
    A leading manufacturing firm wanted us to profile and benchmark top suppliers within specific industrial equipment product category.
    Situation
    The client wanted to identify key suppliers of industrial equipment and develop a supplier selection scorecard for shortlisting ideal purchasing partners from the APAC region.
    Approach
    We identified and shortlisted the most prominent Key Performance Indicators (KPIs) for industrial equipment manufacturers and conducted a deep-dive assessment of capabilities of the major suppliers to develop supplier scorecards.
    Impact
    The client was able to assess the capabilities of suppliers from the APAC region and make informed decision based on key factors such as TCO, price, after sales service, distribution network, delivery time etc.,
  • Competitive Intelligence on Aluminum Die Casting & Stamping Market in Mexico
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    Business Challenge
    A leading casting and forging company wanted to understand the potential for its products in the Latin America market.
    Situation
    The client wanted to gain insights on its top competitors across Aluminum Die Casting & Stamping markets in Mexico and reformulate its business strategies to achieve higher growth.
    Approach
    We followed a two phased approach to gain desired insights for this engagement. Phase 1 for identification and shortlisting of potential competitors for each target market and Phase 2 for conducting deep dive assessment on top 3 shortlisted competitors in each market.
    Impact
    The client was able to gain in-depth understanding of key competitors in each target market and obtain insights on capabilities specific to manufacturing & operations, product portfolio, shareholding structures and supply & service capabilities.
  • Industrial Bearings Market in Latin America
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    Business Challenge
    A leading European bearings manufacturer wanted to understand the potential for its products in the Latin America market.
    Situation
    The client wanted to understand the market potential and reformulate its business strategies by obtaining insights specific to its products: ball bearings, roller bearings, wheel bearings, automotive bearings & bearing units in the Latin American market.
    Approach
    We conducted in-depth market assessment covering market segments & size, value chain, potential distribution channels and end-user segments. We also shortlisted potential end-user segments and obtained insights specific to their emerging requirements.
    Impact
    The client was able to gain in-depth understanding of market dynamics and critical factors such as purchase criteria, buyer preferences and requirements. They were also able to develop an understanding of the supply market to devise procurement strategies.
  • Assessment of Rental Aspect(s) for Industrial Cleaning Equipment
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    Business Challenge
    A leading waste management services provider wanted to obtain insights on customer satisfaction levels and understand ways to support customer acquisition.
    Situation
    The client was looking for advisory on strategies for targeting new customers and critical factors for retaining customers through in-depth analysis of purchase criteria adopted by the key customers, and suggestions on customer acquisition strategies.
    Approach
    We leveraged our existing database of key stakeholders and deployed our information source mapping team to identify additional contacts, who were able to provide information specific to the client’s research needs, through in-depth interviews.
    Impact
    The client was able to improve its customer retention and acquisition strategies by understanding key factors considered in the selection of the brand, primary reasons for switching to a competitive brand and current satisfaction levels.
  • Latin American Pumps, Compressors and Blowers Market Assessment Study
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    Business Challenge
    A leading global industrial equipment manufacturer wanted to obtain insights about the satisfaction levels of buyers of liquid ring pumps, compressors, and centrifugal blowers.
    Situation
    The client wanted to fine tune its customer service through studying customer satisfaction and perception for their products and services. With regard to this they wanted to obtain insights specific to the customer habits, usage and perceived added value in comparison to competitors.
    Approach
    We conducted telephone interviews with target respondents and followed it with analyses and recommendations. Considering the language variations across South America, analysts with local language expertise were deployed for the survey.
    Impact
    Based on our insights, the client gained an understanding of current satisfaction levels in critical areas such as product quality, delivery time, customer support, billing, and devised strategies to ensure improved satisfaction levels.
  • Competitive Intelligence Study on Steam Turbine Manufacturers
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    Business Challenge
    A global steam turbine manufacturer wanted to benchmark its operations and processes in China and India, against major emerging competitors.
    Situation
    The client wanted to evaluate the operations and processes of its major emerging  competitors, to understand how its division would benchmark against them, and to evaluate if any structural changes were required to address markets such as China and India.
    Approach
    We mapped competitors’ market growth, geographical coverage, financial performance, product offerings, operations, service delivery and market/industry position. We also analyzed the bidding and sales processes for the companies with high success in China and India.
    Impact
    The client was able to determine the prevailing sales structures which were successful and also to gain insights on cost control methodologies which are critical to price the product appropriately in price sensitive markets.
  • Competitive Benchmarking Study on Industrial Equipment Manufacturers
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    Business Challenge
    A leading engineering firm wanted to gain in-depth understanding of the competitor strategies, specific to customer satisfaction.
    Situation
    The client was facing issues due to low customer satisfaction levels, outdated service delivery model and incomprehension of competitors’ business models.
    Approach
    Infiniti identified companies with excellent service reputation and developed an understanding of their strategies. We also conducted structured interviews with customers to understand critical service delivery requirements.
    Impact
    Based on our insights, the client implemented best-in-class service delivery organization structure and SLAs. They were able to make constructive structural changes to the service organization and improve service level satisfaction scores.
  • Atomised Steel Powder Market Assessment
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    Business Challenge
    A leading metal powder manufacturer wanted to identify new industry segments in Europe, where it could direct its sales force for an increase in its revenue.
    Situation
    The client derived over 80% of their revenue from primarily 2 industries, which were facing severe economic pressure resulting in reduced demand for client’s products. They wanted to identify other industry segments that could provide a revenue cushion.
    Approach
    We identified key alternative segments and ranked them based on criteria such as profitability, supply-demand scenario, as manufacturing cost structure etc. We also helped the client gain detailed insights on the top segments for devising their go-to-market strategy.
    Impact
    The client used our market segmentation to realign the sales force to aggressively target alternate industries. They were also able to determine a new set of potential customers within the existing industries, and hence balance the revenue share of different industry segments in the next four quarters.
  • Conveyor Belt Market in Latin America
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    Business Challenge
    A leading  US based conveyor belt manufacturer wanted to understand the reasons behind shrinkage of their business in Latin American market.
    Situation
    The client was affected by a drop in market share in Latin America and wanted to regain its momentum. They were looking for strategic consulting on how to improve their market positioning.
    Approach
    We determined key success factors affecting market positioning such as capacity utilization, investment, consumption outlook and forecast, by conducting interviews and discussions with industry experts.
    Impact
    Based on our insights, the client gained detailed insights on the market demographics and competitive scenario. They also developed a detailed understanding of attractiveness of market opportunities for their product offerings.
Our solutions for the healthcare industry aim at helping clients tackle key challenges and cater to changing customer demands and achieve competitive advantage.


 
  • Medical Image Processing Market in Australia
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    Business Challenge
    A leading natural medical devices manufacturer wanted market advisory specific to the market potential for its image processing solutions in Australia.
    Situation
    As part of its Australia expansion strategy, the client wanted to understand the potential for its products and develop in-depth understanding of competitive landscape.
    Approach
    We conducted in-depth interviews and discussions with industry participants, and executed competitive scenario analysis to develop an understanding of market opportunities for the clients.
    Impact
    The client was able to understand business attractiveness and future market potential for its product offerings. We also advised the client on market positioning and go-to-market strategies.
  • Dental Equipment Market in Europe
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    Business Challenge
    A leading dental equipment manufacturer wanted to gain an understanding the current and future potential for its products in Europe.
    Situation
    The client wanted to assess the European market to understand the potential for its products They were looking for strategic consulting on how to improve their market positioning.
    Approach
    We identified market stakeholders and conducted extensive primary and secondary research to determine market size, trends and products of key competitors. We also critically analyzed the factors influencing purchase decision.
    Impact
    Based on our insights, the client gained detailed insights on the market demographics and competitive scenario. They also developed a detailed understanding of attractiveness of market opportunities for their product offerings.
  • Minimally Invasive Vertebral Compression Fracture (VCF) Surgery Market in the US
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    Business Challenge
    A leading medical devices manufacturing major  wanted to understand the future potential and impact of changing competitive landscape on their business in the US.
    Situation
    The client wanted to quantitatively assess the potential for its products and develop an understanding of the competitive landscape and their potential impact on the client’s business.
    Approach
    We mapped competitors’ market growth, geographical coverage, financial performance, product offerings, operations, service delivery and market/industry position. We also analyzed the market potential and future opportunities for their products.
    Impact
    The client was able to assess the current and future potential for their offerings and were also able to identify and assess the threats posed by their competitors and devise strategies to tackle their moves.
  • MRI Systems Market in the US
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    Business Challenge
    A leading European medical devices manufacturer wanted to understand the potential for their Magnetic Imaging Resonance (MRI) system in the US.
    Situation
    The client wanted to obtain a comprehensive understanding of the market size in value and volumes, five year forecast, trends and growth drivers and profiles of leading companies for devising their strategies.
    Approach
    We conducted in-depth assessment through interviews and discussions with market stakeholders, and competitive scenario analysis to develop an understanding of market opportunities for the client.
    Impact
    Based on our insights, the client gained detailed understanding on the market demographics and competitive scenario. They also developed a detailed understanding of attractiveness of market opportunities for their product offerings.
  • Customer Intelligence Study on Eye Care Surgical Equipment
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    Business Challenge
    A ophthalmic surgical instruments manufacturer wanted to increase product satisfaction as well as its market among customers who use this technology.
    Situation
    The client wanted to evaluate its attractiveness as a major eye care surgical equipment provider to existing and potential customers, as well as to understand how to provide better offerings to its consumers.
    Approach
    We conducted interviews with surgeons and eye care specialists to understand issues related to the Eye Care Surgical market. Quantitative telephone-based interviews were used to obtain information on emerging trends and potential opportunities.
    Impact
    The insights helped the client to understand the adoption patterns and develop strategies to warrant additional funding, initiate product development efforts, and manage price ranges to overcome potential sales barriers.
  • Early Consumer Testing Study for Instant Thickeners
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    Business Challenge
    A leading global ingredient solutions provider wanted to conduct an early consumer testing and acceptance study for its new instant thickener product focused on the elderly people and dysphagia patients in Spain.
    Situation
    The client had developed a new prototype of an instant thickener and wanted to compare it to commercially available products; in order to obtain insights from elderly people, to determine patient likeability/ preferences and visible opinion.
    Approach
    We used a product testing survey with the target respondents who were provided 3 solutions for testing in a non-clinical setting. We conducted short in-person interviews with the respondents to understand their preference/non-preference about the solution.
    Impact
    The client gained an understanding of the finer details regarding the reasons for likability of the product, preference/non-preference of one solution over the other, insights specific to the texture, taste, consistency and solubility of the product, and areas of improvement.
  • Sales Performance Analytics Study for Patient Monitoring System
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    Business Challenge
    A leading multinational healthcare company wanted to identify the reasons for the decline in the sales of its trademark patient monitoring systems in North America.
    Situation
    The client was facing challenges as the sales performance for their patient monitoring systems were declining. The company was looking for solutions to improve their sales, as well as make smarter and more effective decisions.
    Approach
    We conducted deep-dive data driven analysis to identify the potential causes for low sales performance, by determining variables that had a high correlation with market demand, relative weightage of each significant factor, and the statistical representation of correlated variables.
    Impact
    Based on our insights, the client was able to implement lead practices in product distribution strategies and establish better processes for forecasting demands.
  • Spend/Cost Benefit Analysis Study for Branded Generic Drugs Manufacturer
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    Business Challenge
    A leading healthcare services provider wanted to understand the its indirect spend in generic drug manufacturing, across its manufacturing locations in EMEA region.
    Situation
    The client wanted to conduct a comprehensive spend assessment in order to leverage their combined purchasing power across categories and drive cost savings; while realigning the supply chain organization structure for indirect categories.
    Approach
    We obtained procurement and spend data for previous 4 quarters from the client’s accounts payable system. Spend Analysis, cost optimization assessment, and analysis of procurement processes were carried out across  multiple divisions and plants of the client.
    Impact
    We developed a cost optimization framework to recommend the best possible options for supplier selection and effective spend mix. We also developed a centralized sourcing platform which helped in process improvement and better average indirect categories savings.
  • Multi Country Medical Device Testing and Certification Market Analysis
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    Business Challenge
    A global standards organization wanted to identify major Asian markets to enter into, as part of its global expansion strategy.
    Situation
    The client, went through a corporate strategy overhauling, and as part of its global expansion strategy, was planning to enter Asia. In-depth research was required to understand which market segments to focus, in which order, and further to establish a market entry plan for various Asian markets.
    Approach
    We conducted a country specific study across 10 Asian markets and ranked top 6 possible markets for opportunity, based on complexity, regulatory environment, need for compliance, testing and certification, number of competitors, growth rate, sales channels, revenue and key success factors.
    Impact
    Based on our insights, the client was able to Identify the go-to-markets in Asia, design a strategy for thought leadership for market entry and launch its services in the top two markets with the greatest revenue potential.
  • Competitive Benchmarking Study on the CO2 Laser Solutions Market
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    Business Challenge
    A leading medical device manufacturer wanted to gain an in-depth understanding of competitor strategies that were specific to CO2 laser solutions.
    Situation
    When the client was planning for the next version of its service offerings, it wanted to leverage its existing market share and benchmark its products against the current industry standards.
    Approach
    We identified companies with the best industry standards and conducted more than 150 interviews with market stakeholders to obtain insights on areas including sales performance, market share growth, product development, and operational strategies.
    Impact
    Based on our insights, the client was able to prioritize 4 - 5 specific aspects of the product that were essential to customers, develop plans to improve the perceived performance of products, and restructure manufacturing and technology standards based on industry standards.
  • Global Alzheimer's Drugs Market
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    Business Challenge
    A leading pharmaceutical major wanted to understand the potential for its Alzheimer’s drugs at a Global level and assess critical challenges specific to product launch.
    Situation
    The client wanted to quantify the potential for its new product at a Global level and develop an understanding of the critical challenges they might face during product launch.
    Approach
    We conducted extensive primary and secondary research to determine market size, trends and products of key competitors. We also critically analyzed the possible challenges to product launch, by assessing regulatory and compliance requirements.
    Impact
    The client gained a better understanding of the market and aligned their go-to-market strategies accordingly. They were also able to restructure their launch strategies, in alignment with the regulations and compliance requirements in different target countries.
  • Healthcare Market Access Market Study
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    Business Challenge
    A leading healthcare services provider wanted to understand the potential for its market access service portfolio in the Middle East, South East Asia and Africa regions.
    Situation
    The client wanted to evaluate best geographic markets to enter with their current service portfolio and gain a comprehensive understanding of the competitive landscape and customer preferences.
    Approach
    We conducted in-depth interviews and discussions with market stakeholders such as hospital executives, insurance executives, buyers/customers etc., to benchmark factors such as offerings, strategic moves, opportunity areas and best practices of key players.
    Impact
    We delivered a comparison matrix to evaluate and shortlist most desirable countries for market entry & insights on segments where their current services could be introduced without any service offering customization, thus reducing time to market.
Our solutions for the automotive industry are crafted to help clients take critical strategic decisions to ensure competitiveness in the marketplace and also to cope with emerging demands.


 
  • Digital Analytics for European Auto Component Manufacturer
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    Business Challenge
    A leading auto component manufacturer wanted to analyze the requirements and sentiments of its current and potential customers by monitoring their conversations in various digital media sources.
    Situation
    To enable more brand visibility and attract more customers in its 100+  physical stores, a leading European auto component manufacturer engaged Infiniti to perform a digital media analytic study.
    Approach
    We designed and implemented of a tool based tracking portal to monitor the conversations of the target customer segment in various digital media, social networking and micro blogging sites and analyzed information to obtain insights.
    Impact
    Client was able to realign their distribution strategies to obtain maximum reach between target customer segments based on insights specific to the customer service requirements and preferences.
  • Sourcing Intelligence Study on Automotive Electronics from Emerging Markets
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    Business Challenge
    A leading  automotive manufacturer wanted to assess the potential sourcing opportunities for automotive electronics from emerging markets
    Situation
    The client wanted us to assess the possibility of sourcing  automotive electronics from emerging markets. They also wanted to gain an understanding of the supply landscape.
    Approach
    We conducted in-depth primary and secondary research to shortlist potential sourcing destinations and conducted deeper assessment at country levels to obtain insights on key suppliers and ranking them.
    Impact
    Based on our insights, the client was able to understand the supply market and shortlist key sourcing destinations that could help them in saving cost. Also, they were able to identify and shortlist potential suppliers based on capabilities.
  • Light Commercial Vehicles Market in Latin America
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    Business Challenge
    A leading  automotive manufacturer wanted to understand the potential market opportunities for its products in Latin America.
    Situation
    The client wanted to assess the market potential for its light commercial vehicles in the Latin American market and was looking for strategic consulting on how to reformulate its business strategies for higher growth.
    Approach
    We identified market stakeholders and conducted extensive primary and secondary research to determine market size, trends and products of key competitors. We also critically analyzed the key success factors for achieving good market position.
    Impact
    Based on our insights, the client was able to understand the market potential and insights specific to the competitive and customer landscapes. With these insights they were able to realign their strategy.
  • Market Potential Assessment for Automotive In-Car-Infotainment Products
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    Business Challenge
    A leading automotive audio systems manufacturer wanted to gain insights on the potential for its infotainment products at a global level.
    Situation
    The client wanted to understand the market opportunities at a global level for its in-car-infotainment products. It was also seeking advisory services for a complete market assessment to develop marketing strategies.
    Approach
    We conducted detailed market assessment covering situation analysis, market size, and identifying high potential growth segments. We also conducted an analysis of potential end-user segments and obtained insights on their requirements.
    Impact
    The client was able to gain insights on critical success factors to devise its go-to-market strategy and route to entry in the market. It was also able to shortlist business partners and understand the best practices in partnership structuring.
  • Supplier Assessment Study on Auto Component Manufacturers
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    Business Challenge
    A leading automotive manufacturer wanted us to profile and benchmark top suppliers within specific auto components product category in APAC.
    Situation
    The client wanted to identify key suppliers of auto components and develop a supplier selection scorecard for shortlisting ideal purchasing partners from the APAC region.
    Approach
    We identified and shortlisted the most prominent Key Performance Indicators (KPIs) for auto component suppliers and conducted a deep-dive assessment of capabilities of the major suppliers to develop supplier scorecards.
    Impact
    The client was able to assess the capabilities of suppliers from the APAC region and make informed decision based on key factors such as TCO, price, after sales service, distribution network, delivery time etc.,
  • Route to Entry into the Indian Luxury Car Market
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    Business Challenge
    A leading European car manufacturer wanted to understand the route to entry for its products in India.
    Situation
    The client wanted to understand the landscape of the Indian luxury car market to devise an entry plan and identify partners who can ensure a smooth entry and help them establish market presence.
    Approach
    We conducted in-depth assessment of the Indian market to develop an entry plan and shortlisted potential partners based on factors such as experience with luxury cars sales, servicing capabilities, reputation etc. We deployed our Bangalore team for this assignment.
    Impact
    The client was able to gain in-depth understanding of market dynamics and select  the most favorable partner. Our Bangalore team also helped the clients in setting up of office and negotiating terms with the channel partner.
  • Automotive Supplier Satisfaction Survey
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    Business Challenge
    A leading auto manufacturer wanted to conduct a supplier satisfaction survey to understand current satisfaction and improve working relationship.
    Situation
    The client wanted to assess working relations of key global suppliers to assess how it compares with its competitors in a variety of working relationship areas and to understand ways to develop effective working relations.
    Approach
    We conducted a web based survey with the suppliers of the client to gather information around key parameters. We did in-depth analysis of the obtained information to derive insights for the client.
    Impact
    The client was able to improve its supplier satisfaction levels by implementing improvement in key areas such as working relationship, price reduction and quality demands.
  • Advertising Concept Effectiveness Assessment for an Automotive Brand
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    Business Challenge
    A leading automotive manufacturer wanted to obtain insights specific to the effectiveness of its advertisements among customers.
    Situation
    The client wanted to understand customer’s perception about an automotive brand & its competitors and the naming/advertising themes followed by them and also to assess the effectiveness of their advertising campaign.
    Approach
    We developed an in-depth questionnaire to capture responses specific to critical parameters and conducted survey with 150 respondents. The responses were analyzed to develop strategic insights
    Impact
    Based on our insights, the client gained an understanding of the perception of the customers towards the brand and the attitude towards its advertising campaign. Based on this, they were able to make changes to their branding strategies.
  • Competitive Benchmarking Study on Automotive Steering System Manufacturer
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    Business Challenge
    A leading automotive steering system manufacturer wanted to benchmark against its competitors on critical performance parameters.
    Situation
    The client wanted to evaluate the performance of its major competitors, specific to key parameters and evaluate if any changes were required to stay ahead of competition.
    Approach
    We mapped competitors’ market growth, geographical coverage, financial performance, product offerings, operations, service delivery and market/industry position. We also obtained insights on their tentative future plans.
    Impact
    The client was able to determine the strategies of the competitors which proved successful and also to gain insights on their overall performance and make critical changes to overcome competition and achieve substantial market share.
  • Benchmarking Study on Spring & Stabilizers Category for Passenger Cars
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    Business Challenge
    A leading auto components manufacturer wanted to gain in-depth understanding of the strategies of competitors in the springs and stabilizer category.
    Situation
    The client wanted to understand the competitive landscape specific to the spring & stabilizers category and evaluate their performance specific to key parameters.
    Approach
    We conducted in-depth primary and secondary research to derive insights on the competitive landscape and map performance of key competitors specific to critical performance parameters.
    Impact
    Based on our insights, the client implemented industry best practices specific to all major functions. They also got an idea of future plans of key competitors and were able to devise strategies to overcome potential threats.
  • European Used Cars Market
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    Business Challenge
    A leading car retailer wanted to conduct a research study to understand the complexities and dynamics associated with the European used cars market.
    Situation
    The client wanted to gain insights on the key issues influencing buying decision of customers.  The key objective of the client was to assess customer buying behavior to increase their sales volume and develop strategies regarding strengthening the market position.
    Approach
    We assessed the mature EU used car market and its characteristics by conducting surveys with car owners. We also derived insights on factors influencing the buying decision making.
    Impact
    The client used our insights on customer experience and expectation regarding price, satisfaction etc., to re-align its strategies and develop action plans to strengthen their market position.
  • Market Intelligence Study on Aftermarket Automotive Segment in China
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    Business Challenge
    A leading  US based automotive component manufacturer wanted to understand the landscape for the aftermarket automotive components segment in China.
    Situation
    The client wanted to gain an understanding of the market landscape by studying critical factors including investment environment, industry development, supply-demand conditions, industry capacity and marketing channels.
    Approach
    We conducted deep dive assessment of the Chinese market by conducting in-depth interviews and secondary research on local sources to gain ground level insights. We deployed our Beijing team to execute this study.
    Impact
    Based on our insights, the client was able to devise its market entry plan and partnership structure for the Chinese market. Our Beijing team also assisted the client in setting up the office and establishing partnerships.
We help companies belonging to IT and Telecom sector in quickly adapting to changes, thus ensuring that they remain competitive.


 
  • ICT Spend Benchmarking of European Companies
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    Business Challenge
    A leading ICT major wanted to gain insights on the ICT spend levels of key European companies across 7 major industry verticals.
    Situation
    The key objective of this study was to gain insights on ICT spend break-down of 120 large companies spread across Healthcare, Retail, Government, Financial Services, Automobile, Construction and Energy/Utilities.
    Approach
    We prepared a comprehensive questionnaire covering all key aspects of the client requirements and gathered insightful information through surveys with CTO/Head of IT of 120 companies. We also conducted secondary research to supplement and enhance primary research findings.
    Impact
    The client was able to streamline its sales and marketing efforts through the insights gained from the interviews. They also were able to gain insights at a country and vertical level, allowing them to prioritize their strategies based on the market potential.
  • South American Printer Market Assessment
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    Business Challenge
    A leading printer and peripheral products manufacturer wanted to gain insights on the market landscape of South American printer market.
    Situation
    To gain market leader position in South American printer market, a leading printer & computer peripheral manufacturer wanted to assess the future potential of the target market & develop marketing strategies.
    Approach
    We identified market stakeholders and conducted extensive primary and secondary research to determine market size, trends and products of key competitors. We also critically analyzed the key success factors specific to the printer market.
    Impact
    The client was able to understand the market dynamics and gain insights specific to key areas such as, purchase criteria, buyer preferences & requirements and customer satisfaction levels with existing product line.
  • Android Device Tracking Study
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    Business Challenge
    A Fortune 500 technology company wanted to track the technology changes in the android device ecosystem on an on-going basis.
    Situation
    The key objective of this study was to gain on-going insights on the market landscape, technology trends and changes, new product launches, ne market entrants, changing device specifications and  features of devices running Android OS.
    Approach
    We designed a research framework to track, measure and benchmark performances using store/SKU level indicators and monitored multiple online information sources to gain insights about the latest trends and specification for mobile devices.
    Impact
    The client was able to make strategic decisions on products, technology and competitive landscape by obtaining real-time insights on new launches, changing specifications, launch dates and upgrade patterns.
  • Survey study to Assess the Potential of Cloud Computing
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    Business Challenge
    A leading cloud computing company, commissioned a research study to assess the future market potential and demand for the cloud computing market segment.
    Situation
    The key objective of this study was to understand the view-points of CXO level stakeholders towards cloud computing, and obtaining recommendations on how to eliminate barriers to adoption and purchase of a trusted cloud solution.
    Approach
    We conducted F2F interviews with CXO level executives to obtain qualitative insights specific to their inclination towards usage of cloud computing, future investment plans and factors considered to be barriers to adoption.
    Impact
    The client was able to quantify the forecasted economic value of the segment of Cloud Computing referred to as “Trusted Cloud” and derive insights specific to investment trends and identify confidence factors that influence purchase decision.
  • Executive Survey on Innovation Index for a Leading Technology Firm
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    Business Challenge
    A leading technology firm, wanted to conduct a study focused on Innovation Index with FTSE 250 and FTSE 500 firms in the UK
    Situation
    The client wanted to conduct surveys with CXO level executives to evaluate their roles specific to innovation strategies, managing innovation projects, employee innovation platform and determining key innovation focus areas.
    Approach
    We conducted 30+ in-depth primary interviews with CXO level executives with FTSE 250 and FTSE 500 firms in the UK and obtained insights specific to their roles in managing innovation projects and emerging technologies in innovation.
    Impact
    The client was able to gain an understanding of the key innovation practices, trends and the role of chief innovation officers. Based on these insights, they were able to make strategic decisions for streamlining their targeting and positioning strategies.
  • Executive Survey for Augmented Reality Service Provider
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    Business Challenge
    A leading ICT major in US wanted to conduct an executive level survey to understand demand and adoption trend of augmented reality in automotive industry.
    Situation
    The client wanted to understand the current and future market for in-car Augmented Reality(AR) technology in the automotive sector across the US, Europe and APAC regions, and obtain recommendations on strategies for marketing its AR technologies to end users.
    Approach
    We conducted 50+ telephone interviews with top management stakeholders such as CEOs, Directors, Founders, President/VP Sales Marketing to gain insights specific to the current and future market scenarios for in-car Augmented Reality(AR) technology.
    Impact
    The client was able to gain a complete understanding of the attitude and needs of C-level stakeholders specific to preferred AR platforms, key demand drivers, concerns about implementation and demand levels, to devise their strategies.
  • Demand Planning & Forecasting for an ICT Major
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    Business Challenge
    A leading ICT major in US wanted to streamline demand forecasting and have better order fulfillment ratio.
    Situation
    The client was facing issues due to high number of unfulfilled orders, inaccurate demand forecast model and high inventory & finish goods holding costs due to incorrect planning.
    Approach
    We reclassified products/SKU based on sales revenues to achieve a comprehensive demand planning process incorporating seasonality, lead times, & events based forecast. We also setup a review mechanism for A & B class SKUs and direct forecast setup for C class SKUs.
    Impact
    Based on the new process the client gained insights on root causes of fulfillment issues & achieved 27% reduction in unfulfilled orders and the forecast accuracy increased to 91%. Client gained $150mn savings on order fulfilment and inventory costs.
  • Competitive Monitoring for Cloud Based VDI Services
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    Business Challenge
    A leading IT major,  wanted to track new products and services across the cloud based VDI services business across North America.
    Situation
    The client wanted to monitor its top 5 competitors and gain insights specific to Cloud based VDI services. The objective of this study was to track new products & developments of the specified competitors across North America.
    Approach
    We developed a portal based monitoring & tracking system to achieve optimized and real time monitoring of competitors’ new products, features and announcement across the target geography.
    Impact
    Based on our insights, the client was able to smartly monitor the competitors and their upcoming products and strategies. They also, gained real time market updates on the new products and developments.
  • Competitive Intelligence on Simulation Software Business
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    Business Challenge
    A leading software solutions company, wanted to improve its services specific to its simulation software business and gain advantage over its competitors.
    Situation
    The client wanted to understand the landscape of the simulation software market to obtain insights on product portfolio, customer segments, competitive landscape and pricing strategies of key competitors.
    Approach
    We conducted extensive primary and secondary research to gain an understanding of the market landscape and obtain insights on technical specifications, pricing models, support services and distribution channels of key competitors.
    Impact
    Based on our insights, the client was able to better understand the market landscape and assess strengths and weaknesses of their competitors. They also restructured their service offerings to meet emerging demands from the target end user segments.
  • Market Opportunity Assessment for Micro Server Market
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    Business Challenge
    A leading IT and hardware service company wanted to understand the trends and market potential opportunities within the Micro Server market.
    Situation
    The client wanted to introduce its new micro server product range across the global market. The client wanted to assess the market potential and understand concerns of key market stakeholders.
    Approach
    We used a two-phased research approach. Phase I focused on obtaining the market level information, market size, demand trends, and historical and future growth rates. Phase II focused on assessing emerging trends and key concerns.
    Impact
    Based on our insights, the client gained detailed insights on the market and attitude of key stakeholders towards micro servers. This helped the client devise its go-to-market strategies and revisit its existing strategies.
  • Distribution Model Benchmarking for Data Storage Offerings
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    Business Challenge
    A major data storage products and services company wanted to streamlining the distributor-partner model and realigning the channel distribution strategies and increase its revenue.
    Situation
    The client engaged Infiniti to conduct a deep-dive market intelligence study to assess competitors’ channel and distribution strategy in order to achieve a sustainable competitive edge and expand its market reach.
    Approach
    We conducted primary and secondary research to obtain distributor specific information at product levels, such as distributor-partner processes, account management, recruitment, marketing, reward programs etc.
    Impact
    Based on our insights, the client was able to better understand the channel distribution process and identify potential distributors in target countries and developed the  partnering strategies.
  • Data Center Services Market Opportunity Assessment Study
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    Business Challenge
    A leading  Canada based technology company wanted to understand the potential market opportunities for data center infrastructure sold to ‘next generation’ service providers.
    Situation
    The client wanted to gain better understanding of the current and future IT infrastructure spend, value chain and IT infrastructure procurement strategies of the key customer segments and competitor landscape.
    Approach
    We conducted primary and secondary research to estimate the market size and derive insights on strategies / objectives of end-users that drive data center infrastructure procurement decisions.
    Impact
    Based on our insights, the client was able to understand the market potential and procurement decision making process of the target customer segments. With these insights they were able to make a firm go/no-go decision.
Our solutions aim at helping power and energy companies achieve increased profitability, better market share, and operational efficiency.


 
  • Market Opportunity Assessment Study on Biomass Energy Market in the UK
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    Business Challenge
    A leading player in the renewable energy sector wanted to assess the opportunities for biomass energy market in the UK.
    Situation
    The client wanted us to assess the opportunities for Biomass Energy in the UK market and obtain insights on market potential, competitive landscape and key success factors in the market.
    Approach
    We conducted in-depth primary with key energy industry stakeholders to understand the market potential and key competitor strategies. We also conducted secondary research for obtaining qualitative insights specific to key trends and success factors.
    Impact
    Based on our insights, the client gained detailed insights on the market demographics and competitive scenario. They also developed a detailed understanding of attractiveness of market opportunities for their product offerings.
  • Assessment of Power Transmission & Distribution Equipment Market in APAC Region
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    Business Challenge
    A leading power equipment manufacturer wanted to gain insights on the market landscape of APAC Power T&D Equipment market.
    Situation
    To gain market leader position in APAC power T&D equipment market, our client wanted to assess the market landscape and future potential of the target market to support their decision making process.
    Approach
    We identified market stakeholders and conducted extensive primary and secondary research to determine market size, trends, recent innovations and products of key competitors. We also critically analyzed the key success factors specific to the APAC market.
    Impact
    The client was able to devise robust strategies based on our insights specific to market potential, competitive and customer landscapes and latest product innovations in the APAC market.
  • Benchmarking Study on the Oil Field Service Companies
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    Business Challenge
    A leading  oil field services provider wanted to gain an understanding of the capabilities of its key competitors.
    Situation
    To become a market leader in hydrostatic testing pumps and hydrovacs/hydro excavators segment, our client a leading equipment and services provider, wanted to obtain comprehensive insights on its top 5 competitors.
    Approach
    We conducted detailed analysis on competitors using proprietary Oil & Gas industry databases and research tools followed by interviews and discussion with key stakeholders to gain insights on key performance parameters.
    Impact
    Based on our insights, the client was able to gain insights on key parameters including financials, offerings, market share and marketing & distribution structure, for developing robust counter strategies.
  • Market and Competitive Intelligence Study on Power Electronics for Wind Turbines
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    Business Challenge
    A leading  player in the power sector wanted to understand the market and competitive landscape  of its power electronics system for Wind Turbines, at a Global level.
    Situation
    The client wanted to assess the market potential and competitive landscape for its power electronics system products and was looking for strategic consulting on ways of achieving better market position.
    Approach
    We identified market stakeholders and conducted extensive primary and secondary research to determine market size, trends and products of key competitors. We also critically analyzed the key success factors for achieving better market position.
    Impact
    Based on our insights, the client was able to understand the market potential and insights specific to the competitive and customer landscapes. With these insights they were able to realign their strategy.
  • Assessment of Crystalline Solar Cell Market in Latin America
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    Business Challenge
    A leading solar panels manufacturer, wanted to understand the potential market opportunities for its Crystalline Solar Cell products in Latin America.
    Situation
    The client wanted to utilize emerging market opportunities in Latin America for its crystalline solar cell products. The client was looking for advisory services for complete market assessment and develop marketing strategies.
    Approach
    We conducted a detailed market assessment to understand quantify the demand for client’s products and obtaining qualitative insights specific to market structure and trends. We also conducted end-user segment analysis to obtain insights specific to emerging requirements.
    Impact
    The client was able to gain insights on critical factors to decide on their decision to enter the Latin America market. They were also able to devise go-to-market strategy and route to entry in the market and shortlist potential business partners.
  • Customer Intelligence Study on Industrial Genset Market
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    Business Challenge
    A leading power generation equipment manufacturer wanted to assess the brand performance and effectiveness of marketing promotions for its Industrial Genset products.
    Situation
    The client wanted to assess the brand perception, key customer purchase criteria, product positioning vis-à-vis competitors, value package and effectiveness of marketing promotions through surveys with end-users.
    Approach
    We developed a questionnaire in consultation with the client team and used a combination of telephonic and web based survey to gather information. We deployed analysts with local language expertise for achieving best results.
    Impact
    The client was able to revisit its strategies by obtaining insights on reasons behind purchase, buying criteria, reasons for choosing competitor brands and effectiveness of marketing promotions.
  • Assessment of Photovoltaic Inverter Business in China
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    Business Challenge
    A leading European inverters manufacturer wanted to understand the potential for its products in the Chinese market.
    Situation
    The client wanted to gain understanding of the market potential and evaluate the possibilities of success for its photovoltaic inverter products in the Chinese market.
    Approach
    We conducted in-depth market assessment covering market segments & size, value chain, potential distribution channels and end-user segments. We also shortlisted potential end-user segments and obtained insights specific to their emerging requirements.
    Impact
    The client was able to gain in-depth understanding of market dynamics and critical factors such as purchase criteria, buyer preferences and requirements. Based on these insights they were also able to make a firm go/no-go decision for entering China.
  • Benchmarking Study on Steam Turbine Business
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    Business Challenge
    A global steam turbine manufacturer wanted to benchmark its operations and processes in China and India, against major emerging competitors.
    Situation
    The client wanted to evaluate the operations and processes of its major emerging  competitors, to understand how its division would benchmark against them, and to evaluate if any structural changes were required to address markets such as China and India.
    Approach
    We mapped competitors’ market growth, geographical coverage, financial performance, product offerings, operations, service delivery and market/industry position. We also analyzed the bidding and sales processes for the companies with high success in China and India.
    Impact
    The client was able to determine the prevailing sales structures which were successful and also to gain insights on cost control methodologies which are critical to price the product appropriately in price sensitive markets.
  • Competitive Benchmarking of Lubricant Business Division
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    Business Challenge
    A leading oil and gas company wanted to benchmark its lubricant business division against top 5 competitors.
    Situation
    The client wanted to improve its market share to become market leader by understanding potential game changing efforts and initiatives undertaken by the competitors, and how those can impact market share.
    Approach
    We identified KPIs to enable understanding on the focus areas and conducted competitive benchmarking against top 5 competitors specific to manufacturing, assembly and supply chain assessment, current pricing strategy, sales & marketing setup, marketing budget and spend.
    Impact
    The client was able to benchmark its performance against that of its competitors’ based on critical parameters. They were also able to identify and adopt best practices in those areas to improve overall performance.
  • Diesel and Lubricants Product Launch Study
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    Business Challenge
    A leading petroleum product firm wanted market advisory and recommendations for the launch of a new product in Canada.
    Situation
    Prior to the launch of its diesel and lubricant products in Canada, the client wanted to understand the potential for success in the new market, and also wanted insights on the best product positioning for greater success.
    Approach
    We conducted a detailed market assessment, including market structure, product positioning strategies, situation assessment, and critical success factors, to identify high potential growth segments for the client and the right time for market entry.
    Impact
    We delivered recommendations to the client on market entry planning, including recommendations for SCM, shipment and route optimization, potential partners and partnership structuring, based on which it was able to successfully launch its products in the region.
  • Research Study on North America Smart Energy Metering Market
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    Business Challenge
    A leading energy meters manufacturer wanted to understand the potential for its products in the North America market.
    Situation
    The client wanted to gain insights on the potential for its smart energy meter products in North America and gain insights to formulate its business strategies to achieve growth in market share.
    Approach
    We identified market stakeholders and conducted extensive primary and secondary research to determine market size, trends and products of key competitors. We also critically analyzed the key success factors for achieving good market position.
    Impact
    Based on our insights, the client was able to understand the market potential and insights specific to the competitive and customer landscapes. With these insights, they were able to realign their strategy and achieve substantial growth.
  • Assessment of Oil Refinery Market in Brazil
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    Business Challenge
    A leading natural gas & LPG firm wanted market advisory specific to the market potential in refineries segment in South Brazilian market.
    Situation
    As part of its Latin America expansion strategy, the client wanted to enter the oil refinery market in Brazil. They wanted to develop in-depth understanding of demand, supply and production, consumption outlook, competition and potential for new entrant.
    Approach
    We conducted in-depth assessment interviews and discussions with industry participants, and competitive scenario analysis to develop an understanding of market opportunities for the clients.
    Impact
    The client was able to understand business attractiveness and future market potential to make a go/no-go decision. We also advised the client on market positioning and go-to-market strategies.
Our solutions for manufacturers and channel partners in the chemicals industry help them effectively tackle key challenges and achieve sustained growth.

  • Assessment of the Amino Acids Market in China
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    Business Challenge
    A leading chemicals manufacturer wanted to assess the potential for its amino acids product category in China.
    Situation
    The client wanted to utilize emerging market opportunities from China for its amino acids product category and was looking for advisory services for complete market assessment and recommendations on marketing strategies.
    Approach
    We conducted detailed market assessment including situation analysis, market size, market structure, and identified potential growth segments. We also conducted analysis of potential end-user segments and their emerging requirement.
    Impact
    The client was able to gain insights on critical success factors to devise its go-to-market strategy and route to entry in the market. It was also able to shortlist best business partners and understand best practices in partnership structuring.
  • Market and Price Assessment Study for Silicone
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    Business Challenge
    A leading chemicals manufacturer wanted to develop a proactive price setting and forecasting model for silicone pricing.
    Situation
    The client was following a price setting method based on supply and demand shifts in the market, which was not robust enough. Hence, they wanted to build a model that could proactively scan market indicators and variables for price forecasting.
    Approach
    We identified variables affecting market prices and conducted factor analysis to determine factors having high correlation with silicones. The identified factors were used to develop the price equation. We validated the price equation through primary research with buyers and industry experts.
    Impact
    The client was able to use our price forecasting dashboard to obtain real-time prices and obtain forecast for 12 month period. The model also allowed them to identify key drivers with maximum impact on the prices of Silicone
  • Sourcing Intelligence Study for a Chemicals Manufacturer
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    Business Challenge
    A leading chemicals manufacturer wanted to understand spend patterns, key sourcing destinations and competitors’ sourcing strategies specific to 6 categories.
    Situation
    The client wanted to do an assessment of Global Commercial, Operations, R&D, Corporate and IS/IT categories and understand spend levels, emerging sourcing destinations and competitors’ strategies.
    Approach
    We conducted deep dive assessment on each category market to obtain insights on the supply market landscape. We shortlisted 5 major competitors and obtained insights on their sourcing patterns and strategies.
    Impact
    The client was able to fine-tune its sourcing strategies based on insights specific to recent supply market trends, emerging sourcing destinations and competitors’ spend patterns.
  • Strategic Account Intelligence on Leading European Companies for a Chemicals Manufacturer
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    Business Challenge
    A leading chemicals manufacturer wanted to identify and profile key prospects for it products in Europe.
    Situation
    The client wanted to study and supply background information on the key 15 accounts from Europe, for the sales team, before they go to make a sales pitch.
    Approach
    We followed a two phased approach to gain desired insights for this engagement. Phase 1 for identification and shortlisting of key prospects, based on purchase volumes and Phase 2 for conducting deep dive assessment on top 15 shortlisted companies and deriving purchase related insights.
    Impact
    The client’s sales team was able to streamline its sales effort by obtaining detailed account specific information such as key purchase drivers & criteria, decision makers and existing contracts with competitors.
  • Market Intelligence Study on the Calcium Carbonate Market in Europe
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    Business Challenge
    A leading chemicals manufacturer wanted to understand the potential for its products and the competitive landscape in the European market.
    Situation
    The client wanted to gain insights on the market potential and top market players in the Calcium Carbonate market across 10 countries in Europe.
    Approach
    We conducted a detailed market assessment including situation analysis, market size, market structure and identified high potential growth segments for each country. We also conducted analysis of potential end-user segments and obtained insights specific to their emerging requirement
    Impact
    The client was able to gain insights on critical success factors to devise its go-to-market strategy and route to entry in the market. They were also able to gain an understanding of the offerings and strengths of key competitors, to make effective plans to achieve sizeable market share.
  • Market and Competitive Intelligence Study on Sulfate of Potash (SOP) in the Industrial Sector
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    Business Challenge
    A leading chemicals manufacturer wanted to understand the potential for its SOP product across six major market segments in the Industrial sector.
    Situation
    The client wanted to understand the market potential and reformulate its business strategies by obtaining insights specific to its SOP product. They wanted to identify and shortlist the most attractive market segments within the industrial sector.
    Approach
    We conducted the study in two phases. The initial phase focused on identifying potential end-user segments and ranking the top segments based on attractiveness. Second phase was focused on deriving key value propositions for the clients in the shortlisted segments.
    Impact
    The client was able to identify and prioritize the key end-user segments based on market potential and profitability. They also devised their go-to-market strategies based on segment specific value proposition.
  • Customer Intelligence Study on Powder Coating Market in Asia
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    Business Challenge
    A leading powder coating manufacturer wanted to obtain insights on primary customer needs and understand ways to support customer acquisition.
    Situation
    The client was looking for advisory on strategies for targeting new customers and critical factors for retaining customers through in-depth analysis of purchase criteria adopted by the key customers, and suggestions on customer acquisition strategies.
    Approach
    We leveraged our existing database of key stakeholders and deployed our information source mapping team to identify additional contacts, who were able to provide information specific to the client’s research needs. We gathered information through in-depth interviews.
    Impact
    The client was able to improve its customer retention and acquisition strategies by understanding key factors considered in the selection of the brand, primary reasons for switching to a competitive brand and current satisfaction levels.
  • Customer Intelligence Study for a Leading Paints and Coatings Manufacturer
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    Business Challenge
    A leading global paints and coatings manufacturer wanted to obtain insights specific to the customer satisfaction levels of their key customers.
    Situation
    The client wanted to fine tune its customer service strategies through studying customer satisfaction and perception for their offerings. With regard to this they wanted to obtain insights specific to the customer habits, usage and perceived added value in comparison to competitors.
    Approach
    We conducted In-depth telephone interviews with target respondents, followed by analysis and recommendations on how to realign its customer strategies. We also conducted in-depth analysis to classify the results by regions and product categories.
    Impact
    Based on our insights, the client gained an understanding of current satisfaction levels around critical areas such as product quality, delivery time, customer support, billing & response time, and devised strategies to ensure improved satisfaction levels.
  • Market and Price Intelligence Study on Hydrochloric and Sulfuric Acid in South East Asia
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    Business Challenge
    A leading chemicals manufacturer wanted to obtain insights on the market landscape and price levels of its major product offerings.
    Situation
    The client wanted to assess the market landscape of hydrochloric acid and sulfuric acid to understand the market potential, growth prospects, competitive landscape and to obtain insights on current price points and price forecast based on demand and market trends.
    Approach
    We conducted a detailed market assessment including market size, market structure and identified key growth drivers. We also conducted in-depth interviews with key market stakeholders to derive insights on price points and forecasting future price levels.
    Impact
    The client was able to quantify the market opportunities and align its strategies to use the growth drivers to its advantage. Also, they were able to adjust their price points to match industry standards and firm up future strategies based on forecasted price levels.
  • Competitive Benchmarking Study on Performance Plastic Manufacturers
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    Business Challenge
    A leading plastics manufacturer wanted to understanding the performance of its competitors and assess their growth strategies
    Situation
    The client wanted to gain insights on how its competitors are performing and assess their key strategies specific to their product segmentation, positioning  and marketing efforts.
    Approach
    We conducted in-depth primary and secondary research to understand the financial positioning of the competitors to understand their performance levels and did an assessment of their current and future strategies.
    Impact
    The client was able to streamline their approach based on the insights we provided specific to major profitable segments of the competitors and their segment specific marketing and sales strategies.
  • Assessment of Dried Magnesium Sulfate Market in China
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    Business Challenge
    A leading chemicals manufacturer wanted to understand the potential for its Dried Magnesium Sulfate Market in China.
    Situation
    The client wanted to understand the market potential and reformulate its business strategies by obtaining insights specific to its Dried Magnesium Sulfate Market in China.
    Approach
    We conducted in-depth market assessment covering market segments & size, value chain, potential distribution channels and end-user segments. We also shortlisted potential end-user segments and obtained insights specific to their emerging requirements.
    Impact
    The client was able to gain in-depth understanding of market dynamics and critical factors such as purchase criteria, buyer preferences and requirements. They were also able to develop an understanding of the distribution network to evaluate the available options.
  • Market and Competitive Intelligence on European Industrial Lubricants Market
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    Business Challenge
    A leading  player in the lubricants sector wanted to understand the potential for its industrial lubricants products in Europe.
    Situation
    The client wanted to expand their sales of industrial lubricants to the European market. They were looking for strategic consulting to make a go/no-go decision and establish a market presence.
    Approach
    We conducted primary and secondary research for obtaining insights on the market landscape and potential opportunities. We also derived insights on the existing market players to assess  the competitive landscape.
    Impact
    Based on our insights, the client gained detailed insights on the market demographics and competitive scenario. They also developed a detailed understanding of attractiveness of market opportunities for their product offerings.
We help metals and minerals, mining equipment and mining technologies companies achieve growth, innovation and operational efficiency.


 
  • Strategic Account Intelligence on Leading European Companies for a Metals Manufacturer
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    Business Challenge
    A leading metals manufacturer wanted to identify and profile key prospects for it products in Europe.
    Situation
    The client wanted to study and supply background information on the key 15 accounts from Europe, for the sales team, before they go to make a sales pitch.
    Approach
    We followed a two phased approach to gain desired insights for this engagement. Phase 1 for identification and shortlisting of key prospects, based on purchase volumes and Phase 2 for conducting deep dive assessment on top 15 shortlisted companies and deriving purchase related insights.
    Impact
    The client’s sales team was able to streamline its sales effort by obtaining detailed account specific information such as key purchase drivers & criteria, decision makers and existing contracts with competitors.
  • Market Potential Assessment for Copper in North America
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    Business Challenge
    A leading  metals supplier wanted to understand the potential market opportunities for its copper products in North America.
    Situation
    The client wanted to assess the future market potential for its products and was looking for strategic consulting on how to reformulate its business strategies for higher growth.
    Approach
    We identified market stakeholders and conducted extensive primary and secondary research to determine market size, trends and products of key competitors. We also critically analyzed the key success factors for achieving good market position.
    Impact
    Based on our insights, the client was able to understand the market potential and insights specific to the competitive and customer landscapes. With these insights they were able to realign their strategy.
  • Market Assessment Study on Metal Casting Products
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    Business Challenge
    A leading manufacturing firm wanted to understand the potential market opportunities for metal casting products in Latin America.
    Situation
    The client wanted to utilize emerging market opportunities across Brazil, Mexico, and Argentina for its metal casting products . It was looking for advisory services for developing effective marketing strategies.
    Approach
    We conducted a detailed market assessment including situation analysis, market sizing, and identification of high-potential growth segments in each region and obtained insights specific to their emerging requirements.
    Impact
    The client was able to gain insights on critical success factors to devise its market entry and go-to market strategies, and shortlist business partners and understand the best practices in partnership structuring.
  • Supply Market Intelligence Study on Mining Equipment
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    Business Challenge
    A leading player in the mining sector wanted us to profile and benchmark top suppliers within specific mining equipment product category.
    Situation
    The client wanted to identify key suppliers of mining equipment and develop a supplier selection scorecard for shortlisting ideal purchasing partners from the Latin America region.
    Approach
    We identified and shortlisted the most prominent Key Performance Indicators (KPIs) for industrial equipment manufacturers and conducted a deep-dive assessment of capabilities of the major suppliers to develop supplier scorecards.
    Impact
    The client was able to assess the capabilities of suppliers from the Latin America region and make informed decision based on key factors such as TCO, price, after sales service, distribution network, delivery time etc..
  • Competitive Intelligence on Aluminum Die Casting & Stamping Market in Mexico
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    Business Challenge
    A leading casting and forging company wanted to understand the potential for its products in the Latin America market.
    Situation
    The client wanted to gain insights on its top competitors across Aluminum Die Casting & Stamping markets in Mexico and reformulate its business strategies to achieve higher growth.
    Approach
    We followed a two phased approach to gain desired insights for this engagement. Phase 1 for identification and shortlisting of potential competitors for each target market and Phase 2 for conducting deep dive assessment on top 3 shortlisted competitors in each market.
    Impact
    The client was able to gain in-depth understanding of key competitors in each target market and obtain insights on capabilities specific to manufacturing & operations, product portfolio, shareholding structures and supply & service capabilities.
  • Market Intelligence Study on the Aluminum Market in Europe
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    Business Challenge
    A leading metals manufacturer wanted to understand the potential for its aluminum products and the competitive landscape in the European market.
    Situation
    The client wanted to gain insights on the market potential and top market players in the Aluminum market across 10 countries in Europe.
    Approach
    We conducted a detailed market assessment including situation analysis, market size, market structure and identified high potential growth segments for each country.
    Impact
    The client was able to gain insights on critical success factors to devise its go-to-market strategy and route to entry in the market. They also got an understanding of the offerings and strengths of key competitors.
  • Supplier Intelligence Study on Facilities Management Companies
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    Business Challenge
    A leading mining organization wanted to identify and assess key facilities management suppliers from the APAC region.
    Situation
    The client wanted to identify key facilities management suppliers and develop a supplier selection scorecard for shortlisting ideal purchasing partners from the APAC region.
    Approach
    We identified and shortlisted the most prominent Key Performance Indicators (KPIs) for facilities management suppliers and conducted a deep-dive assessment of capabilities of the major suppliers to develop supplier scorecards.
    Impact
    The client was able to assess the capabilities of suppliers from the APAC region and make informed decision based on key factors such as TCO, price, after sales service, distribution network, delivery time etc..
  • End User Perception Assessment for a Mining Equipment Manufacturer
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    Business Challenge
    A leading global mining equipment manufacturer wanted to obtain insights specific to the customer satisfaction levels.
    Situation
    The client wanted to fine tune its customer service through studying customer satisfaction and perception for their products and services. With regard to this they wanted to obtain insights specific to the customer habits, usage and perceived added value in comparison to competitors.
    Approach
    We conducted In-depth telephone interviews with target respondents, followed by in-depth analysis to obtain insights and develop recommendations on how to realign its customer strategies.
    Impact
    Based on our insights, the client gained an understanding of current satisfaction levels around critical areas such as product quality, delivery time, customer support and devised strategies to ensure improved satisfaction levels.
  • Competitive Intelligence Study on Metals Suppliers
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    Business Challenge
    A global player in the metals and mining sector wanted to benchmark its operations and processes in North America, against major competitors.
    Situation
    The client wanted to evaluate the operations and processes of its major competitors, to understand how its division would benchmark against them, and to evaluate if any structural changes were required to achieve better performance.
    Approach
    We mapped competitors’ market growth, geographical coverage, financial performance, product offerings, operations, service delivery and market/industry position. We also analyzed the bidding and sales processes of the competitors.
    Impact
    The client was able to determine the prevailing strategies of the competitors which were successful and also to gain insights on cost control methodologies  that the competitors followed.
  • Competitive Benchmarking Study on Mining Equipment Manufacturers
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    Business Challenge
    A leading mining equipment manufacturer wanted to gain in-depth understanding of the competitor strategies, specific to customer satisfaction.
    Situation
    The client was facing issues due to low customer satisfaction levels, outdated service delivery model and incomprehension of competitors’ business models.
    Approach
    Infiniti identified companies with excellent service reputation and developed an understanding of their strategies. We also conducted structured interviews with customers to understand critical service delivery requirements.
    Impact
    Based on our insights, the client implemented best-in-class service delivery organization structure and SLAs. They were able to make constructive structural changes to the service organization and improve service level satisfaction scores.
  • Market Intelligence Study on Demand for Rare Earth Metals in Healthcare Industry
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    Business Challenge
    A leading supplier of rare earth metals wanted to assess demand for its products, to revise its strategies and achieve increase in revenue.
    Situation
    The client wanted to assess the demand for its products within the healthcare industry and understand the sub-segments where it can sell its products to maximize revenue.
    Approach
    We conducted primary and secondary research to assessed the market opportunity at an overall industry and sub-segment levels. We also assessed key criteria such as profitability and supply-demand scenario.
    Impact
    The client used our market insights to realign the sales force to aggressively target the most profitable segments. They were also able to determine a new set of potential customers within the healthcare industry.
  • Market Intelligence Study on Industrial Screen Market for the Mining Sector
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    Business Challenge
    A leading multinational company wanted to understand the opportunity for its industrial screen products in the mining sector.
    Situation
    The client wanted to gain better understanding of the current and future market potential, spend, value chain and market trends for its .industrial screen products in the mining sector at a Global level.
    Approach
    We determined key success factors affecting market positioning such as supply-demand condition, investment, consumption outlook and forecast, by conducting interviews and discussions with industry experts.
    Impact
    Based on our insights, the client gained detailed insights on the market demographics and competitive scenario. They also developed a detailed understanding of attractiveness of market opportunities for their product offerings.
We help food and beverage companies obtain insights on customer preferences, price trends, channel margins, upcoming competitors etc., to help them devise effective growth strategies.


 
  • Customer Survey to Understand Customer Behavior Within Bakery Segment in Europe
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    Business Challenge
    A leading global food & beverage client wanted to conducted a detailed customer survey based study to understand customer behavior within the bakery segment.
    Situation
    The client wanted gauge and validate customer trends, needs, concerns, assess perception regarding innovation and freshness and identify key preferences of the customers.
    Approach
    We conducted telephone surveys with 100 consumers from across Europe to gather required information. We did an in-depth analysis to derive insights specific to customer behavior.
    Impact
    The client was able to revisit their strategy based on the understanding of  the customer trends, preferences, behavior and needs. They were also able to generate new ideas for product innovation, marketing, packaging and customer acquisition.
  • Customer Survey to Assess Brand Awareness and Perception of Alcoholic Beverage Brand
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    Business Challenge
    A leading multinational alcoholic beverages company engaged Infiniti  to conduct a customer survey based research study to assess brand awareness, perception, and brand sentiment.
    Situation
    The client wanted conduct a survey with customers to gain understanding on the level of awareness, perception, sentiment, and themes associated with their brand.
    Approach
    We conducted telephone surveys with 300 consumers from both genders and from different age groups to gather required information. We did an in-depth analysis to derive insights on awareness and perception levels.
    Impact
    The client was able to make changes to their brand strategies based on insights specific to perception and awareness levels. They were also able to make changes to the packaging of the products which resulted in improved sales.
  • Customer Survey to Assess Customer Survey & Hall Test – Coldness of Beer
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    Business Challenge
    The client wanted to gain understanding of the consumers’ perception of coldness, and which type of packaging (drinks, cans, plastic and glass bottles) keeps beer the coolest.
    Situation
    The client wanted to gain understanding of the consumers’ perception of coldness, and which type of packaging (drinks, cans, plastic and glass bottles) keeps beer the coolest.
    Approach
    We conducted live hall test with 200 consumers from both genders and from different age groups were asked to determine the coldest drink when dispensed from its packaging into a glass.
    Impact
    The client was able to better understand the consumers’ drinking habits and attitude and behavior related to the coldness of beer. Based on this they were able to re-build its packaging strategies in order to address the customer needs.
  • Market Intelligence Study on the Food Flavor and Fragrance Market in India
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    Business Challenge
    A leading flavor and fragrance manufacturer wanted to assess the opportunities for its food flavor and fragrance products in India.
    Situation
    The client wanted to gain a better understanding of the current and future potential for its products, value chain of the key customer segments, and competitor landscape.
    Approach
    We conducted primary and secondary research to estimate the market size and derive insights on the strategies/objectives of end-user segments and activities of key competitors.
    Impact
    Based on our insights, the client was able to understand the market potential and buying pattern of the target customer segments. With these insights, it was able to make a firm go/no-go decision.
  • Sales Analysis and Forecasting for a Health Beverage Manufacturer
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    Business Challenge
    The client was facing challenges around forecast accuracy and low visibility on impact of competition. The challenges with forecast accuracy were impacting sales planning and the entire supply chain.
    Situation
    The client was facing challenges around forecast accuracy and low visibility on impact of competition. The challenges with forecast accuracy were impacting sales planning and the entire supply chain.
    Approach
    We conducted Focus Group and Extrapolation & Rule based forecasting with Simple Exponential Smoothing and Multivariate time series methods. The forecasting model was setup with built-in Price Elasticity Model.
    Impact
    We developed best-in-class forecasting process incorporating all drivers of sales, with intuitive dashboards for visualization with capability of understanding of seasonality, economic factors, and competitor effects resulting in better planning.
  • Social Media-based Customer Analytics
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    Business Challenge
    A leading brand in baby nutrition wanted to understand the brand perception of current/prospective customers in social media.
    Situation
    The client was facing challenges with low visibility on customer interactions and responses for its nutrition brand and was struggling to identify ways to target young mothers effectively across social channels.
    Approach
    We identified and prioritized a list of channels with maximum conversations with analyst led tagging and put along necessary tags/themes to setup KPIs, which provided maximum learning for the client along with running statistical tools to generate specific KPIs and validation by market experts.
    Impact
    The client gained insights on social media discussions regarding its brand with a KPI tracker-based scientific methodology. We also proposed specific action items which helped the client to resolve issues related to communication strategies.
  • Sell-through Trend Assessment for Packaged Food Brand
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    Business Challenge
    The client wanted to conduct a sell-through analysis study to understand the trends in preference at a brand level and develop effective consumer demand visibility.
    Situation
    We identified and prioritized a list of channels with maximum conversations with analyst led tagging, to identify conversations of interest and put along necessary tags/themes.
    Approach
    We identified and prioritized a list of channels with maximum conversations with analyst led tagging, to identify conversations of interest and put along necessary tags/themes.
    Impact
    The client was able to gain insights on sales volumes of different brand products and buying trends for developing strategies to promote in-store offers.
  • Market and Competitive Intelligence Study on the Frozen Bakery Market in the US
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    Business Challenge
    A leading player in the Bakery market wanted to assess the market and competitive landscape for its frozen bakery products in the US.
    Situation
    The client wanted to understand the market potential and reformulate its business strategies by obtaining insights specific to its frozen bakery products. It wanted advisory on strategies to increase its market share.
    Approach
    We conducted a detailed market assessment including market size, market structure, and identified key growth drivers. We also conducted in-depth interviews with key market stakeholders to derive insights on the competitive landscape.
    Impact
    The client was able to make changes to its sales and marketing structure based on our insights. It was also able to gain insights on customer preferences and improve its product offerings.
  • Study on the Probiotics Products and Neutraceuticals Market in APAC
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    Business Challenge
    A leading food supplements manufacturer wanted to understand the performance of its competitors and assess their growth strategies.
    Situation
    The client wanted to gain insights on the performance of its competitors and assess their key strategies specific to product segmentation, positioning,  and marketing.
    Approach
    We conducted in-depth primary and secondary research to understand the market position of its competitors and their sales and marketing strategies and also performed an assessment of their current and future strategies.
    Impact
    The client was able to streamline its approach based on the insights we provided specific to the performance of its competitors and their segment-specific marketing and sales strategies.
  • Customer Intelligence on the Chilled Processed Food Packaging Machinery Market
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    Business Challenge
    A leading player in the Food segment wanted to conduct a research study to understand the customer perception and purchase criteria for machinery by end-user industries.
    Situation
    The client wanted to assess the customer behavior based on key influencing factors including primary considerations, top of mind recall brands, importance of advancement in technology, price range, and product awareness.
    Approach
    We followed an online survey approach for this engagement. We used multiple research tools to triangulate and validate the information obtained from the survey and analyzed the information to obtain insights.
    Impact
    Based on our insights specific to customer trends, preferences,  behavior, and needs, the client was able to generate new ideas for product innovation, marketing, and packaging to achieve customer acquisition.
  • Market Entry Strategy for Food Ingredients Manufacturer
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    Business Challenge
    A leading food ingredients manufacturer wanted to evaluate potential markets and assess possibilities for entering the Africa market.
    Situation
    The client wanted to enter the global market with special interest on Ukraine, Saudi Arabia, Egypt and South Africa. Its business model was based on 95% business through blenders and only 5% directly.
    Approach
    We conducted in-depth primary and secondary research specific to the opportunities in the countries under focus. We involved multiple research techniques including secondary/desk research, face-to-face and telephone interviews.
    Impact
    The client was able to evaluate the market attractiveness of each target country and decide on market entry. We also identified and shortlisted potential business partners with the preferred capabilities.
  • Market and Competitive Intelligence Study on Packaged Food Market in the US
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    Business Challenge
    A leading food manufacturer wanted to understand the potential for its packaged food products in the US.
    Situation
    The client wanted to understand the market potential and reformulate its business strategies by obtaining insights specific to the market potential and strength of the competitors.
    Approach
    We conducted in-depth market assessment covering market segments & size, value chain, customer preferences. We also shortlisted best distribution channels and obtained insights specific to their emerging requirements.
    Impact
    Based on our insights, the client gained detailed insights on the market demographics and competitive scenario. They also developed a detailed understanding of attractiveness of market opportunities for their product offerings.
Our solutions help Retail and CPG companies in understanding evolving consumer needs, optimizing operations and maintain profitability.


 
  • Sales Force Effectiveness Analysis for Organic Food Retailer
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    Business Challenge
    A leading organic food retailer wanted to improve the effectiveness of its sales force in order to generate higher revenue at lower costs.
    Situation
    The client wanted to streamline the sales-force structure for improved customer targeting, better territory strategy and easy flow of insights gained from customers to the field representatives.
    Approach
    We developed a sales force effectiveness matrix to identify the most profitable sales channels, most and least effective representatives, quantify the financial impact of the sales program.
    Impact
    The client was able to develop effective sales strategy facilitating efficient allocation of scarce resources, through identification of those initiatives which have the highest value and impact. Our matrix also provided real-time information about sales trends and projections which was relayed directly to the sales reps.
  • Category Analytics for a Leading Beer Retailing Company
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    Business Challenge
    A leading organic food retailing company wanted a comprehensive simulator tool which would work as decision support tool, and support high quality marketing and investment decisions for short and long term goals.
    Situation
    Due to regulations on the sale of organic foods and lack of mass media advertising for the segment in general, the client’s sales volume was decreasing. To combat this, it wanted a simulator tool to work as a decision support.
    Approach
    We developed a comprehensive market simulator tool, which included marketing mix, price elasticity, and forecasting analytics for the beer category, taking into account proactive scanning of market indicators and variables.
    Impact
    The client was able to gain insights on the most important parameters creating impact on sales and develop pricing strategies by obtaining insights of market share with regards to price index.
  • Supply Market Study on Baby Food Packaging Products
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    Business Challenge
    A leading baby food manufacturer wanted to analyze its current and potential suppliers of packaging products to develop a best cost sourcing strategy and improve its vendor sourcing practices.
    Situation
    In order to control its sourcing costs, the client wanted to benchmark its existing and potential suppliers with  a comprehensive overview of suppliers landscape specific to revenue streams, customer segmentation, capital expenditure  and profiling of top 10 customers.
    Approach
    We conducted a detailed supplier intelligence study to understand the factors such as supply market and industry trends, supplier profiles, supplier risk analysis, supplier margin analysis, key industry cost drivers, and pricing benchmarks.
    Impact
    Our vendor margin analysis helped the client to implement a focused supplier strategy, by assessing their own procurement practices and find the best vendors to improve their sourcing processes.
  • Sourcing Intelligence Study for Household Cleaning Products Market
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    Business Challenge
    A Fortune 500 FMCG company wanted to gain insights on the low cost sourcing markets to obtain raw materials for its household cleaning products.
    Situation
    The client wanted to develop a strategic sourcing plan and understand the global demand supply conditions of raw materials for household cleaning products and benchmark potential suppliers in order to enhance cost benefits and performance.
    Approach
    We conducted a supply and demand market analysis covering the areas such as key suppliers by region, production capacities, growth rates and forecast, feedstock pricing etc. We also provided a cost structure model which was based on the value chain analysis and raw material pricing.
    Impact
    Our insights enabled client to identify low- cost countries such as China, India,  Japan, US, South Korea, UK etc. and source cheaper raw materials and intermediates. We also helped them identifying and shortlisting potential partners in these countries.
  • Mystery Shopping Study for Deodorants Market
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    Business Challenge
    A leading FMCG Company wanted to conduct a mystery shopping exercise to understand customer grievances, satisfaction and satisfaction with service.
    Situation
    The client was looking for recommendations on improving brand equity by studying brand awareness, analysis of customers’ perception on the pricing, customer satisfaction, unmet need of customers and how the client can fulfil them.
    Approach
    Infiniti assigned mystery shoppers across 5 stores of a retail channel in the UK to monitor the shopper behavior, question shoppers on their experience and perception of the product and register feedbacks about product satisfaction and unmet needs.
    Impact
    Based on our insights, the client was  able identify the key usage patterns of different consumer groups, uncover hidden grievances, and improve the perceived levels of customer service.
  • Consumer Engagement Channels Assessment for Eye Makeup Market in Europe
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    Business Challenge
    A leading European manufacturer for makeup and personal care products wanted to explore the best customer engagement channels for its eye makeup brands, and understand how to target new customers.
    Situation
    The client wanted to understand which are the best customer engagement channels by studying the voice of customers with regard to marketing communication, advertising effectiveness, brand awareness and perception.
    Approach
    Infiniti prepared a structured interviews with detailed questionnaire (having mix of qualitative and quantitative questions) with respondents across diverse user segments to identify the how customers perceive their marketing messages.
    Impact
    Based on our insights, the client was  able to analyze the customer segments where their current products and services could be introduced with little or no service offering customization (thus reducing time to market).
  • Customer Intelligence Study on Jewelry and Accessory Tradeshows in North and South America
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    Business Challenge
    A leading tradeshow organizer wanted to understand the reasons for decline in visitors and how to improve attendance, in jewelry and accessory tradeshows in the US, Mexico, The Caribbean and South America.
    Situation
    The number of attendants for the client’s tradeshows was on continuous decline, and they wanted to analyze if they are doing the following correctly for their tradeshows: time, location and type of merchandise.
    Approach
    We conducted 30+ detailed qualitative and quantitative telephone interviews with respondents belonging to target firms that have never attended the client’s show, in order to understand their expectations as buyers. All the respondents interviewed were the primary decision makers for the firms.
    Impact
    The client was able to identify its existing or emerging competitors, understand the primary concerns for lack of attendance and develop strategies that which helped it in attracting more buyers.
  • Competitive Intelligence Study on Sports Nutrition Products Manufacturers
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    Business Challenge
    A nutritional supplements & vitamins manufacturer wanted to improve its market growth by benchmarking strategies against leading market player.
    Situation
    The client wanted to understand the competitive landscape and benchmark against the competitors’ business models, key strategies, R&D environment, investment strategies, distribution and sales models.
    Approach
    We developed an evaluation matrix to map and benchmark the client’s strategies against its competitors. Key parameters studied were  offerings, strategic moves, opportunity areas and industry best practices in market access space for key players.
    Impact
    The client was able to fine tune its strategies, and identify critical success parameters in order to re-build its sales and distribution models to address the customer needs and position itself.
  • Competitive Benchmarking Study on the US Online Household Furniture Market
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    Business Challenge
    A leading US based ready-to-assemble furniture manufacturing firm wanted to benchmark against the sales the strategies specific to online retail channels.
    Situation
    The client wanted to gain insights on its top competitors across the online sales channel, and understand the competitive landscape specific to offerings, market share, SCM and distribution models, and future plans of key competitors.
    Approach
    We conducted in-depth assessment and benchmarking of the online sales strategies of top 3 competitors, by studying their product positioning, SCM, shipment and route optimization strategies, and identifying key differentiator for the client for strategic implementation.
    Impact
    Through our comparison matrix, the client was able to compare existing players on various parameters such as service offerings, pricing model and key partnerships to help in exploring an online sales model which offers high revenue.
  • Area Rugs Market and Competitive Assessment
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    Business Challenge
    A leading carpets and rugs manufacturer wanted recommendations on product and marketing strategies for the Europe market.
    Situation
    To support its go-to-market strategy, the client wanted to develop an understanding of the market and competitive landscapes including the pricing strategies followed by key competitors.
    Approach
    Infiniti conducted an in-depth study on market dynamics such as market share, market size of area rugs market. We also conducted a competitive analysis study to identify top five key players, their portfolio, pricing model and distribution structure.
    Impact
    The client was able to assess the market opportunity and decided to go ahead with the market entry. The inputs from the study are being used to benchmark distribution and developing pricing models.
  • Beauty and Personal Care Market in Africa
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    Business Challenge
    A global personal care products manufacturer wanted to understand the market landscape and re-evaluate the potential for its beauty and personal care products in the Africa market.
    Situation
    The client wanted to frame new investment strategies to improve their market position in in these markets. For this, their strategy group needed an assessment of the market dynamics and identify new sales and marketing opportunities.
    Approach
    We conducted an overall industry assessment specific to market opportunities and challenges by studying gaps in current offerings, current value chain structure, and identifying key differentiators.
    Impact
    The client used our inputs on market dynamics and opportunity areas to develop sales and marketing strategies, and make investment decisions for improving their current market shares.
  • Indian Packaged Food Market at Bottom of Pyramid (BoP) and BoP+ Segments
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    Business Challenge
    A global life sciences and materials sciences company wanted to identify and leverage opportunities which are currently emerging with regards to existing nutrition challenges in the BoP and BoP+ segment across India.
    Situation
    The company was keen on establishing presence in emerging markets, and wished to develop and market fortified food products for packaged foods in India, which target the alleviation of malnutrition while creating a sustainable business for its products in India.
    Approach
    We conducted extensive primary and secondary research for identification of segments with maximum attractiveness and understanding regional trends. We also developed a framework which identified major market indicators for evaluating the market appeal.
    Impact
    The insights on the commonly consumed packaged food categories helped the client evaluate market appeal and attractiveness. The recommendations also helped the client in developing robust market entry strategy.
We help road, rail, maritime and aviation companies achieve sustainability, improved market share and cost reduction.


 
  • Investment Research on the Railway Construction Market
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    Business Challenge
    A leading investment consulting firm wanted to evaluate the profitability of potential investment in railway construction market in Europe and Asia.
    Situation
    The client was deciding whether to invest in some firms in the railway construction industry and wanted to forecast the future trends in this market in both Europe and Asia.
    Approach
    We conducted a global market assessment to determine the market landscape specific to pricing and costing structure, modern technologies usage, global leaders and upcoming regulations.
    Impact
    Based on our insights, the client was able to get sufficient information about the market and business to choose a geography to start investing in. They were also able to take the investment decision and invest in right opportunities.
  • 3PL Market in Latin America
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    Business Challenge
    A leading player in the logistics industry wanted to understand the potential market opportunities for its 3PL services in Latin America.
    Situation
    The client wanted to assess the market potential for its 3PL services in the Latin American market and was looking for strategic consulting on how to reformulate its business strategies for higher growth.
    Approach
    We identified market stakeholders and conducted extensive primary and secondary research to determine market size, trends and products of key competitors. We also critically analyzed the key success factors for achieving good market position.
    Impact
    Based on our insights, the client was able to understand the market potential and insights specific to the competitive and customer landscapes. With these insights they were able to realign their strategy.
  • Research Study to Assess Potential of Express Speed Parcel Service in Brazil
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    Business Challenge
    A leading player in the logistics sector wanted to gain insights the potential for its express speed parcel service in Brazil.
    Situation
    The client wanted to understand the market opportunities in Brazil for its express speed parcel service. The client was looking for advisory services for complete market assessment and develop marketing strategies.
    Approach
    We conducted a detailed market assessment including situation analysis, market size, market structure and identifying high potential growth segments. We also conducted analysis of key competitors and their offerings.
    Impact
    The client was able to gain insights on critical success factors to devise its go-to-market strategy and route to entry in the market. They were also able gain insight on the offerings and price levels of key competitors.
  • Supplier Assessment Study on Logistics Software Providers
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    Business Challenge
    A leading logistics firm wanted us to profile and benchmark top suppliers within logistics software category at a Global level.
    Situation
    The client wanted to identify key suppliers of logistics software and develop a supplier selection scorecard for shortlisting ideal purchasing partners at a global level.
    Approach
    We identified and shortlisted the most prominent Key Performance Indicators (KPIs) for logistics software and conducted a deep-dive assessment of capabilities of the major suppliers to develop supplier scorecards.
    Impact
    The client was able to assess the capabilities of suppliers and make informed decision based on key factors such as price, capabilities, usability,  ease of implementation, after sales service etc..
  • Price Performance Assessment of the Used Cars in the UK
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    Business Challenge
    A leading fleet operator in the UK wanted to understand the price performance of used cars in the UK.
    Situation
    The client wanted to conduct a research study to assess the price performance of used vehicles to derive insights for enabling maximized returns and reducing life cycle cost.
    Approach
    We used various proprietary tools for detailed analysis of data gathered through primary and secondary sources. We developed a test model schema to determine the factors with high correlation with prices of used vehicles and relative weight of factors.
    Impact
    The client was able to minimize the direct and indirect cost associated with the used vehicle by detailed assessment of used vehicle life cycle cost and better manage their inventory acquisitions and future fleet purchases.
  • Swedish Refrigerated Road Transport Market Assessment Study
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    Business Challenge
    A leading player in the transportation industry wanted to understand the market opportunity for its offerings in Sweden.
    Situation
    The client wanted to understand the landscape of the refrigerated road transport market, identify opportunities and assess the competitive landscape.
    Approach
    We conducted in-depth assessment of the Swedish market to develop an understanding of the market landscape and obtained insights on the key competitors through primary and secondary research.
    Impact
    The client was able to gain in-depth understanding of market dynamics and make strategies to achieve substantial market position. They were also able to tackle the competitors.
  • Supplier Satisfaction Survey for a Logistics Provider
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    Business Challenge
    A leading logistics provider wanted to conduct a supplier satisfaction survey to understand current satisfaction and improve working relationship.
    Situation
    The client wanted to assess working relations of key global suppliers to assess how it compares with its competitors in a variety of working relationship areas and to understand ways to develop effective working relations.
    Approach
    We conducted a web based survey with the suppliers of the client to gather information around key parameters. We did in-depth analysis of the obtained information to derive insights for the client.
    Impact
    The client was able to improve its supplier satisfaction levels by implementing improvement in key areas such as working relationship, price reduction and quality demands.
  • Competitive Benchmarking of European Logistics Providers
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    Business Challenge
    A leading logistics provider wanted to assess the performance of competitors based on pricing strategies and technology capabilities.
    Situation
    The client wanted to understand the competitive landscape of the European Logistics Industry and obtain insights on price levels and technology implementation of 10 key competitors.
    Approach
    We conducted extensive primary and secondary research to gain an understanding of the competitive landscape and obtain insights on pricing models and technology implementation of key competitors.
    Impact
    Based on our insights, the client was able to better understand the competitors landscape and assess strengths and weaknesses of their competitors. They also restructured their pricing strategies to improve market share.
  • Competitive Benchmarking Study on Logistics Operations of Leading Conglomerates
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    Business Challenge
    A leading conglomerate wanted to benchmark against the logistics operations of its competitors on critical performance parameters.
    Situation
    The client wanted to evaluate the performance of its major competitors, specific to logistics operations and evaluate if any changes were required to stay ahead of competition.
    Approach
    We mapped competitors’ operations specific to critical parameters such as cost composition, headcount, service agreements etc., by conducting in-depth primary and secondary research.
    Impact
    The client was able to determine the strategies of the competitors which proved successful and also to gain insights on their overall performance and make critical changes to overcome competition and achieve substantial market share.
  • Benchmarking Study on Global Third Party Logistics (3PL) Industry
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    Business Challenge
    A leading player in the logistics industry wanted to gain in-depth understanding of the strategies of competitors in the 3PL sector.
    Situation
    The client wanted to understand the competitive landscape specific to the 3PL sector and evaluate their performance specific to key parameters.
    Approach
    We conducted in-depth primary and secondary research to derive insights on the competitive landscape and map performance of key competitors specific to critical performance parameters.
    Impact
    Based on our insights, the client implemented industry best practices specific to all major functions. They also got an idea of future plans of key competitors and were able to devise strategies to overcome potential threats.
  • Market Intelligence Study on Courier Express & Parcel (CEP) Hardware Market
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    Business Challenge
    A leading logistics equipment manufacturer wanted to conduct a research study to understand the opportunities for its CEP hardware product.
    Situation
    The client wanted to gain insights on the key issues influencing buying decision of customers.  The key objective of the client was to assess customer buying behavior to increase their sales volume and develop strategies regarding strengthening the market position.
    Approach
    We conducted a comprehensive market segment analysis covering areas such as market size, market structure, growth trend, financials and partnership models by conducting interviews with key stakeholders such as CEP hardware experts, consultants and members of trade associations.
    Impact
    Our report enabled client to apply a rigorous business approach and deeper understanding to new emerging-market opportunities in CEP hardware space and frame important competitive strategies.
  • UK Road Transportation Market Analysis Study
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    Business Challenge
    A leading  transportation company wanted to understand the landscape for the UK road transportation market.
    Situation
    The client wanted to frame market entry strategy and expand its existing market share by forecasting the developments in road transportation market space and identify existing competitors and potential partners in transport business.
    Approach
    We provided a detailed and accurate forecast of road transport market for 5 year outlook period and conducted a comprehensive analysis on areas such as principal stakeholders, influencers, road safety spend, Govt. regulations etc. 
    Impact
    The client was able to identify promising markets to penetrate and improve current market share volume and to understand the projected trends in technology developments, road safety expenditure, demand in road safety training etc. which helped them gain competitive edge.
Our solutions for the financial services industry are crafted to help companies take critical decisions to ensure competitiveness in the marketplace and also to cope with emerging demands.


 
  • Agent Satisfaction Survey in Europe
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    Business Challenge
    A leading player in the money transfer market, wanted to conduct a global agent satisfaction survey in a set of European Countries.
    Situation
    The client was facing issues with satisfaction levels of agents as the performance of agents would directly impact on the level of business. They wanted to understand the reasons behind dipping satisfaction levels and take corrective measures.
    Approach
    We conducted the agent surveys using a blended approach consisting of online, F2F and telephone surveys with decision-makers belonging to target agents followed by in-depth data analysis.
    Impact
    The client was able to improve its agent management program by gaining understanding on what the agents actually value. They were able to ensure a better satisfaction level and hence improve on sales and customer satisfaction.
  • IT Benchmarking Study focused on Process Improvement of a Financial Firm
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    Business Challenge
    A leading player in the financial sector wanted to assess key performance parameters to achieve process improvement.
    Situation
    The client wanted to achieve process improvement by benchmarking against critical parameters such as recent IT investments, existing facilities and IT governance structure of 10 key competitors.
    Approach
    We identified key competitors and obtained information by conducting primary and secondary research. We also conducted short surveys with stakeholders having knowledge regarding banking operations to obtain critical insights.
    Impact
    The client was able to align its IT strategies and refine its IT governance structure based on the insights on competitors. They were also able to achieve process improvement and improve savings.
  • IT Partner Benchmarking Study for a European Bank
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    Business Challenge
    A leading bank in Europe wanted us to benchmark the performance of its IT service supplier against industry standards.
    Situation
    The client wanted to assess the performance of its current IT service provider across service offerings, price, service quality, and resolution time against industry standards.
    Approach
    We identified and shortlisted the most prominent Key Performance Indicators (KPIs) for IT service providers and conducted a deep-dive assessment of the capabilities of major suppliers to assess the performance level of the current supplier.
    Impact
    The client was able to assess the performance of its current supplier against industry standards and make improvements to its IT strategic plan, technology roadmap, and revise the current IT strategy.
  • Global Customer Satisfaction Survey for a Leading Financial Service Provider
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    Business Challenge
    A leading financial firm, commissioned a research study to assess the satisfaction levels of its customers and identify improvement areas.
    Situation
    The key objective of this study was to understand the view-points of customers around perception, expectation, satisfaction levels and perceived value.
    Approach
    We conducted online and telephone surveys with the customers to obtain the required information. We did an in-depth assessment of the gathered information to derive insights for the client.
    Impact
    The client was able to gain an understanding of the perception and satisfaction levels of its customers and re-align its strategies to improve customer satisfaction levels.
  • Market Research Study Focused on Assessment of Non-Exclusive Model in Africa
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    Business Challenge
    A leading technology company in the BFSI sector wanted to conduct a study focused on assessing the potential for its offerings in Nigeria, Senegal, Ghana, Kenya and Morocco.
    Situation
    The client wanted to obtain insights on formulating key strategies to make decisions on redistributing the marketing budget to maximize its effectiveness.
    Approach
    We conducted in-depth primary and secondary research to gain insights on critical areas such as commercial terms, marketing activity & investment, visibility and agent relations.
    Impact
    The client was able to gain an understanding of how it should be doing business effectively in the non-exclusive model and assess ways through which it can expand its business in a non-exclusive environment.
  • Consumer Profile Research in North Africa and Middle East
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    Business Challenge
    A leading money transfer company wanted to conduct a survey based study to understand demographic and behavioral profile of remittance senders.
    Situation
    The client wanted to gain an understanding of the demographic and behavioral profile of remittance senders for developing specific marketing communication strategies to enhance its current positioning vis-a-vis its leading competitors.
    Approach
    We conducted 100 telephone interviews with remittance senders  to gain insights specific to their behavior, attitudes, motivations, brand choice and usage.
    Impact
    The client was able to develop a marketing strategy to increase trial and over time become the preferred send supplier of money transfer services in Middle East and North Africa, thereby increasing revenue via the outbound channel.
  • Research Study on Asset Management and Impact of Regulations
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    Business Challenge
    A leading player in the BFSI sector wanted to assess the impact of regulations on their business.
    Situation
    The client wanted to understand the influence and impact of various factors such as regulations, technological developments and types of funding on the Banking and the Insurance industries in Europe.
    Approach
    We used a blended approach consisting of online, F2F and telephone surveys with decision-makers belonging to target segment followed by in-depth data analysis.
    Impact
    The client was able to gain a clear understanding of the regulatory landscape and foresee the impact of the changing landscape on their business. Based on this, they were able to devise mitigation strategies to lower the potential impact.
  • Competitive Intelligence Study on Retail Banking Business in Brazil
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    Business Challenge
    A leading player in the retail banking sector wanted to obtain insights specific to its key competitors in Brazil.
    Situation
    The client wanted to gain insights on its top 5 competitors and gain insights specific to their financial structure, sales and marketing team structures, cost and operation models.
    Approach
    We conducted detailed primary and secondary research  to obtain competitor specific insights on the. We also conducted validation of our findings through primary research with customers.
    Impact
    The client was able to determine the strategies of the competitors which proved successful and also to gain insights on their overall performance and make critical changes to overcome competition and achieve substantial market share.
  • Competitive Intelligence Study on the Structured Finance Instruments in EMEA
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    Business Challenge
    A leading credit rating agency wanted to gain an understanding of competitor strategies specific to structured finance instruments in the EMEA region.
    Situation
    The client wanted to gain understanding of the fee structure for structured finance instruments across product categories for 5 key industry players. They also wanted to understand the breakdown of fee structure.
    Approach
    We conducted extensive primary and secondary research to gain an understanding of the fee structure and breakdown by products and components. We also obtained information on agreements.
    Impact
    Based on our insights, the client was able to better understand the competitors’ pricing levels and strategies and devise a better pricing model. They also made changes to their agreements and terms to ensure customer satisfaction.
  • Market Assessment Study on Opportunities for Offshore Banking
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    Business Challenge
    A leading IT and hardware service company wanted to understand the trends and market potential opportunities within the micro server market.
    Situation
    The client wanted to gain an understanding of the market landscape by studying critical factors including market size, trends, attitude of customers and key success factors for the market.
    Approach
    We conducted deep dive assessment of the market by conducting in-depth interviews and secondary research on financial industry specific sources to gain ground level insights.
    Impact
    Based on our insights, the client gained detailed insights on the market and attitude of customer segments. The insights helped them devise their go-to-market strategies and revisit their existing strategies.
  • Market Intelligence Study on Thrifts & Mortgage Finance Market
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    Business Challenge
    A leading financial service provider wanted to understand the potential for their Thrifts & Mortgage services in APAC region.
    Situation
    The client engaged Infiniti to conduct a deep-dive market intelligence study to assess market potential, key trends and opportunity areas for its thrifts & mortgage service in the APAC region.
    Approach
    We conducted primary and secondary research to obtain insights on the market landscape. We deployed research analysts with understanding of the local markets to derive granular insights.
    Impact
    Based on our insights, the client was able to better understand the market and competitive landscape, to devise strategies to achieve a better market position.
  • Market Intelligence Study on APAC Retail Savings & Investments Market
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    Business Challenge
    A leading player in the financial sector wanted to understand the market opportunities for Retail Savings & Investments products in the APAC region.
    Situation
    The client wanted to gain better understanding of the current and future market landscape, value chain and factors affecting investment decision across key customer segments.
    Approach
    We conducted primary and secondary research to estimate the market size and derive insights on potential market segments, and key strengths and weakness of competitors.
    Impact
    Based on our insights, the client was able to devise its strategies based on insights specific to the potential market segments, factors affecting the strength of competition and market performance for last 5 years.
Our solutions aim at helping clients achieve sustained value growth through market penetration and development strategies.
 
  • Market Intelligence Study on Demand for Rare Earth Metals in Healthcare Industry
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    Business Challenge
    A leading supplier of rare earth metals wanted to assess demand for its products, to revise its strategies and achieve increase in revenue.
    Situation
    The client wanted to assess the demand for its products within the healthcare industry and understand the sub-segments where it can sell its products to maximize revenue.
    Approach
    We conducted primary and secondary research to assessed the market opportunity at an overall industry and sub-segment levels. We also assessed key criteria such as profitability and supply-demand scenario.
    Impact
    The client used our market insights to realign the sales force to aggressively target the most profitable segments. They were also able to determine a new set of potential customers within the healthcare industry.
  • Market Intelligence Study on Industrial Screen Market for the Mining Sector
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    Business Challenge
    A leading multinational company wanted to understand the opportunity for its industrial screen products in the mining sector.
    Situation
    The client wanted to gain better understanding of the current and future market potential, spend, value chain and market trends for its .industrial screen products in the mining sector at a Global level.
    Approach
    We determined key success factors affecting market positioning such as supply-demand condition, investment, consumption outlook and forecast, by conducting interviews and discussions with industry experts.
    Impact
    Based on our insights, the client gained detailed insights on the market demographics and competitive scenario. They also developed a detailed understanding of attractiveness of market opportunities for their product offerings.
  • Competitive Benchmarking Study on Logistics Operations of Leading Conglomerates
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    Business Challenge
    A leading conglomerate wanted to benchmark against the logistics operations of its competitors on critical performance parameters.
    Situation
    The client wanted to evaluate the performance of its major competitors, specific to logistics operations and evaluate if any changes were required to stay ahead of competition.
    Approach
    We mapped competitors’ operations specific to critical parameters such as cost composition, headcount, service agreements etc., by conducting in-depth primary and secondary research.
    Impact
    The client was able to determine the strategies of the competitors which proved successful and also to gain insights on their overall performance and make critical changes to overcome competition and achieve substantial market share.
  • UK Road Transportation Market Analysis Study
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    Business Challenge
    A leading  transportation company wanted to understand the landscape for the UK road transportation market.
    Situation
    The client wanted to frame market entry strategy and expand its existing market share by forecasting the developments in road transportation market space and identify existing competitors and potential partners in transport business.
    Approach
    We provided a detailed and accurate forecast of road transport market for 5 year outlook period and conducted a comprehensive analysis on areas such as principal stakeholders, influencers, road safety spend, Govt. regulations etc. 
    Impact
    The client was able to identify promising markets to penetrate and improve current market share volume and to understand the projected trends in technology developments, road safety expenditure, demand in road safety training etc. which helped them gain competitive edge.
  • Beauty and Personal Care Market in Africa
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    Business Challenge
    A global personal care products manufacturer wanted to understand the market landscape and re-evaluate the potential for its beauty and personal care products in the Africa market.
    Situation
    The client wanted to frame new investment strategies to improve their market position in in these markets. For this, their strategy group needed an assessment of the market dynamics and identify new sales and marketing opportunities.
    Approach
    We conducted an overall industry assessment specific to market opportunities and challenges by studying gaps in current offerings, current value chain structure, and identifying key differentiators.
    Impact
    The client used our inputs on market dynamics and opportunity areas to develop sales and marketing strategies, and make investment decisions for improving their current market shares.
  • Indian Packaged Food Market at Bottom of Pyramid (BoP) and BoP+ Segments
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    Business Challenge
    A global life sciences and materials sciences company wanted to identify and leverage opportunities which are currently emerging with regards to existing nutrition challenges in the BoP and BoP+ segment across India.
    Situation
    The company was keen on establishing presence in emerging markets, and wished to develop and market fortified food products for packaged foods in India, which target the alleviation of malnutrition while creating a sustainable business for its products in India.
    Approach
    We conducted extensive primary and secondary research for identification of segments with maximum attractiveness and understanding regional trends. We also developed a framework which identified major market indicators for evaluating the market appeal.
    Impact
    The insights on the commonly consumed packaged food categories helped the client evaluate market appeal and attractiveness. The recommendations also helped the client in developing robust market entry strategy.
  • Assessment of Photovoltaic Inverter Business in China
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    Business Challenge
    A leading European inverters manufacturer wanted to understand the potential for its products in the Chinese market.
    Situation
    The client wanted to gain understanding of the market potential and evaluate the possibilities of success for its photovoltaic inverter products in the Chinese market.
    Approach
    We conducted in-depth market assessment covering market segments & size, value chain, potential distribution channels and end-user segments. We also shortlisted potential end-user segments and obtained insights specific to their emerging requirements.
    Impact
    The client was able to gain in-depth understanding of market dynamics and critical factors such as purchase criteria, buyer preferences and requirements. Based on these insights they were also able to make a firm go/no-go decision for entering China.
  • Benchmarking Study on Steam Turbine Business
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    Business Challenge
    A global steam turbine manufacturer wanted to benchmark its operations and processes in China and India, against major emerging competitors.
    Situation
    The client wanted to evaluate the operations and processes of its major emerging  competitors, to understand how its division would benchmark against them, and to evaluate if any structural changes were required to address markets such as China and India.
    Approach
    We mapped competitors’ market growth, geographical coverage, financial performance, product offerings, operations, service delivery and market/industry position. We also analyzed the bidding and sales processes for the companies with high success in China and India.
    Impact
    The client was able to determine the prevailing sales structures which were successful and also to gain insights on cost control methodologies which are critical to price the product appropriately in price sensitive markets.
  • Assessment of Oil Refinery Market in Brazil
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    Business Challenge
    A leading natural gas & LPG firm wanted market advisory specific to the market potential in refineries segment in South Brazilian market.
    Situation
    As part of its Latin America expansion strategy, the client wanted to enter the oil refinery market in Brazil. They wanted to develop in-depth understanding of demand, supply and production, consumption outlook, competition and potential for new entrant.
    Approach
    We conducted in-depth assessment interviews and discussions with industry participants, and competitive scenario analysis to develop an understanding of market opportunities for the clients.
    Impact
    The client was able to understand business attractiveness and future market potential to make a go/no-go decision. We also advised the client on market positioning and go-to-market strategies.
  • Competitive Intelligence on Aluminum Die Casting & Stamping Market in Mexico
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    Business Challenge
    A leading casting and forging company wanted to understand the potential for its products in the Latin America market.
    Situation
    The client wanted to gain insights on its top competitors across Aluminum Die Casting & Stamping markets in Mexico and reformulate its business strategies to achieve higher growth.
    Approach
    We followed a two phased approach to gain desired insights for this engagement. Phase 1 for identification and shortlisting of potential competitors for each target market and Phase 2 for conducting deep dive assessment on top 3 shortlisted competitors in each market.
    Impact
    The client was able to gain in-depth understanding of key competitors in each target market and obtain insights on capabilities specific to manufacturing & operations, product portfolio, shareholding structures and supply & service capabilities.
  • Industrial Bearings Market in Latin America
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    Business Challenge
    A leading European bearings manufacturer wanted to understand the potential for its products in the Latin America market.
    Situation
    The client wanted to understand the market potential and reformulate its business strategies by obtaining insights specific to its products: ball bearings, roller bearings, wheel bearings, automotive bearings & bearing units in the Latin American market.
    Approach
    We conducted in-depth market assessment covering market segments & size, value chain, potential distribution channels and end-user segments. We also shortlisted potential end-user segments and obtained insights specific to their emerging requirements.
    Impact
    The client was able to gain in-depth understanding of market dynamics and critical factors such as purchase criteria, buyer preferences and requirements. They were also able to develop an understanding of the supply market to devise procurement strategies.
  • Competitive Benchmarking Study on Industrial Equipment Manufacturers
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    Business Challenge
    A leading engineering firm wanted to gain in-depth understanding of the competitor strategies, specific to customer satisfaction.
    Situation
    The client was facing issues due to low customer satisfaction levels, outdated service delivery model and incomprehension of competitors’ business models.
    Approach
    Infiniti identified companies with excellent service reputation and developed an understanding of their strategies. We also conducted structured interviews with customers to understand critical service delivery requirements.
    Impact
    Based on our insights, the client implemented best-in-class service delivery organization structure and SLAs. They were able to make constructive structural changes to the service organization and improve service level satisfaction scores.
We help clients in critically analyzing the pulse of B2B and B2C customers to achieve a competitive edge.
 
  • Mystery Shopping Study for Deodorants Market
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    Business Challenge
    A leading FMCG Company wanted to conduct a mystery shopping exercise to understand customer grievances, satisfaction and satisfaction with service.
    Situation
    The client was looking for recommendations on improving brand equity by studying brand awareness, analysis of customers’ perception on the pricing, customer satisfaction, unmet need of customers and how the client can fulfil them.
    Approach
    Infiniti assigned mystery shoppers across 5 stores of a retail channel in the UK to monitor the shopper behavior, question shoppers on their experience and perception of the product and register feedbacks about product satisfaction and unmet needs.
    Impact
    Based on our insights, the client was  able identify the key usage patterns of different consumer groups, uncover hidden grievances, and improve the perceived levels of customer service.
  • Consumer Engagement Channels Assessment for Eye Makeup Market in Europe
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    Business Challenge
    A leading European manufacturer for makeup and personal care products wanted to explore the best customer engagement channels for its eye makeup brands, and understand how to target new customers.
    Situation
    The client wanted to understand which are the best customer engagement channels by studying the voice of customers with regard to marketing communication, advertising effectiveness, brand awareness and perception.
    Approach
    Infiniti prepared a structured interviews with detailed questionnaire (having mix of qualitative and quantitative questions) with respondents across diverse user segments to identify the how customers perceive their marketing messages.
    Impact
    Based on our insights, the client was  able to analyze the customer segments where their current products and services could be introduced with little or no service offering customization (thus reducing time to market).
  • Customer Intelligence Study on Jewelry and Accessory Tradeshows in North and South America
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    Business Challenge
    A leading tradeshow organizer wanted to understand the reasons for decline in visitors and how to improve attendance, in jewelry and accessory tradeshows in the US, Mexico, The Caribbean and South America.
    Situation
    The number of attendants for the client’s tradeshows was on continuous decline, and they wanted to analyze if they are doing the following correctly for their tradeshows: time, location and type of merchandise.
    Approach
    We conducted 30+ detailed qualitative and quantitative telephone interviews with respondents belonging to target firms that have never attended the client’s show, in order to understand their expectations as buyers. All the respondents interviewed were the primary decision makers for the firms.
    Impact
    The client was able to identify its existing or emerging competitors, understand the primary concerns for lack of attendance and develop strategies that which helped it in attracting more buyers.
  • Customer Intelligence Study on Industrial Genset Market
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    Business Challenge
    A leading power generation equipment manufacturer wanted to assess the brand performance and effectiveness of marketing promotions for its Industrial Genset products.
    Situation
    The client wanted to assess the brand perception, key customer purchase criteria, product positioning vis-à-vis competitors, value package and effectiveness of marketing promotions through surveys with end-users.
    Approach
    We developed a questionnaire in consultation with the client team and used a combination of telephonic and web based survey to gather information. We deployed analysts with local language expertise for achieving best results.
    Impact
    The client was able to revisit its strategies by obtaining insights on reasons behind purchase, buying criteria, reasons for choosing competitor brands and effectiveness of marketing promotions.
  • Assessment of Rental Aspect(s) for Industrial Cleaning Equipment
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    Business Challenge
    A leading waste management services provider wanted to obtain insights on customer satisfaction levels and understand ways to support customer acquisition.
    Situation
    The client was looking for advisory on strategies for targeting new customers and critical factors for retaining customers through in-depth analysis of purchase criteria adopted by the key customers, and suggestions on customer acquisition strategies.
    Approach
    We leveraged our existing database of key stakeholders and deployed our information source mapping team to identify additional contacts, who were able to provide information specific to the client’s research needs, through in-depth interviews.
    Impact
    The client was able to improve its customer retention and acquisition strategies by understanding key factors considered in the selection of the brand, primary reasons for switching to a competitive brand and current satisfaction levels.
  • Latin American Pumps, Compressors and Blowers Market Assessment Study
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    Business Challenge
    A leading global industrial equipment manufacturer wanted to obtain insights about the satisfaction levels of buyers of liquid ring pumps, compressors, and centrifugal blowers.
    Situation
    The client wanted to fine tune its customer service through studying customer satisfaction and perception for their products and services. With regard to this they wanted to obtain insights specific to the customer habits, usage and perceived added value in comparison to competitors.
    Approach
    We conducted telephone interviews with target respondents and followed it with analyses and recommendations. Considering the language variations across South America, analysts with local language expertise were deployed for the survey.
    Impact
    Based on our insights, the client gained an understanding of current satisfaction levels in critical areas such as product quality, delivery time, customer support, billing, and devised strategies to ensure improved satisfaction levels.
  • Survey study to Assess the Potential of Cloud Computing
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    Business Challenge
    A leading cloud computing company, commissioned a research study to assess the future market potential and demand for the cloud computing market segment.
    Situation
    The key objective of this study was to understand the view-points of CXO level stakeholders towards cloud computing, and obtaining recommendations on how to eliminate barriers to adoption and purchase of a trusted cloud solution.
    Approach
    We conducted F2F interviews with CXO level executives to obtain qualitative insights specific to their inclination towards usage of cloud computing, future investment plans and factors considered to be barriers to adoption.
    Impact
    The client was able to quantify the forecasted economic value of the segment of Cloud Computing referred to as “Trusted Cloud” and derive insights specific to investment trends and identify confidence factors that influence purchase decision.
  • Executive Survey on Innovation Index for a Leading Technology Firm
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    Business Challenge
    A leading technology firm, wanted to conduct a study focused on Innovation Index with FTSE 250 and FTSE 500 firms in the UK
    Situation
    The client wanted to conduct surveys with CXO level executives to evaluate their roles specific to innovation strategies, managing innovation projects, employee innovation platform and determining key innovation focus areas.
    Approach
    We conducted 30+ in-depth primary interviews with CXO level executives with FTSE 250 and FTSE 500 firms in the UK and obtained insights specific to their roles in managing innovation projects and emerging technologies in innovation.
    Impact
    The client was able to gain an understanding of the key innovation practices, trends and the role of chief innovation officers. Based on these insights, they were able to make strategic decisions for streamlining their targeting and positioning strategies.
  • Executive Survey for Augmented Reality Service Provider
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    Business Challenge
    A leading ICT major in US wanted to conduct an executive level survey to understand demand and adoption trend of augmented reality in automotive industry.
    Situation
    The client wanted to understand the current and future market for in-car Augmented Reality(AR) technology in the automotive sector across the US, Europe and APAC regions, and obtain recommendations on strategies for marketing its AR technologies to end users.
    Approach
    We conducted 50+ telephone interviews with top management stakeholders such as CEOs, Directors, Founders, President/VP Sales Marketing to gain insights specific to the current and future market scenarios for in-car Augmented Reality(AR) technology.
    Impact
    The client was able to gain a complete understanding of the attitude and needs of C-level stakeholders specific to preferred AR platforms, key demand drivers, concerns about implementation and demand levels, to devise their strategies.
  • Customer Intelligence Study on Eye Care Surgical Equipment
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    Business Challenge
    A ophthalmic surgical instruments manufacturer wanted to increase product satisfaction as well as its market among customers who use this technology.
    Situation
    The client wanted to evaluate its attractiveness as a major eye care surgical equipment provider to existing and potential customers, as well as to understand how to provide better offerings to its consumers.
    Approach
    We conducted interviews with surgeons and eye care specialists to understand issues related to the Eye Care Surgical market. Quantitative telephone-based interviews were used to obtain information on emerging trends and potential opportunities.
    Impact
    The insights helped the client to understand the adoption patterns and develop strategies to warrant additional funding, initiate product development efforts, and manage price ranges to overcome potential sales barriers.
  • Early Consumer Testing Study for Instant Thickeners
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    Business Challenge
    A leading global ingredient solutions provider wanted to conduct an early consumer testing and acceptance study for its new instant thickener product focused on the elderly people and dysphagia patients in Spain.
    Situation
    The client had developed a new prototype of an instant thickener and wanted to compare it to commercially available products; in order to obtain insights from elderly people, to determine patient likeability/ preferences and visible opinion.
    Approach
    We used a product testing survey with the target respondents who were provided 3 solutions for testing in a non-clinical setting. We conducted short in-person interviews with the respondents to understand their preference/non-preference about the solution.
    Impact
    The client gained an understanding of the finer details regarding the reasons for likability of the product, preference/non-preference of one solution over the other, insights specific to the texture, taste, consistency and solubility of the product, and areas of improvement.
  • Agent Satisfaction Survey in Europe
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    Business Challenge
    A leading player in the money transfer market, wanted to conduct a global agent satisfaction survey in a set of European Countries.
    Situation
    The client was facing issues with satisfaction levels of agents as the performance of agents would directly impact on the level of business. They wanted to understand the reasons behind dipping satisfaction levels and take corrective measures.
    Approach
    We conducted the agent surveys using a blended approach consisting of online, F2F and telephone surveys with decision-makers belonging to target agents followed by in-depth data analysis.
    Impact
    The client was able to improve its agent management program by gaining understanding on what the agents actually value. They were able to ensure a better satisfaction level and hence improve on sales and customer satisfaction.
We help clients tackle day-to-day procurement challenges and achieve cost savings.
 
  • Supplier Intelligence Study on Facilities Management Companies
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    Business Challenge
    A leading mining organization wanted to identify and assess key facilities management suppliers from the APAC region.
    Situation
    The client wanted to identify key facilities management suppliers and develop a supplier selection scorecard for shortlisting ideal purchasing partners from the APAC region.
    Approach
    We identified and shortlisted the most prominent Key Performance Indicators (KPIs) for facilities management suppliers and conducted a deep-dive assessment of capabilities of the major suppliers to develop supplier scorecards.
    Impact
    The client was able to assess the capabilities of suppliers from the APAC region and make informed decision based on key factors such as TCO, price, after sales service, distribution network, delivery time etc..
  • Supplier Assessment Study on Logistics Software Providers
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    Business Challenge
    A leading logistics firm wanted us to profile and benchmark top suppliers within logistics software category at a Global level.
    Situation
    The client wanted to identify key suppliers of logistics software and develop a supplier selection scorecard for shortlisting ideal purchasing partners at a global level.
    Approach
    We identified and shortlisted the most prominent Key Performance Indicators (KPIs) for logistics software and conducted a deep-dive assessment of capabilities of the major suppliers to develop supplier scorecards.
    Impact
    The client was able to assess the capabilities of suppliers and make informed decision based on key factors such as price, capabilities, usability,  ease of implementation, after sales service etc..
  • Supplier Satisfaction Survey for a Logistics Provider
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    Business Challenge
    A leading logistics provider wanted to conduct a supplier satisfaction survey to understand current satisfaction and improve working relationship.
    Situation
    The client wanted to assess working relations of key global suppliers to assess how it compares with its competitors in a variety of working relationship areas and to understand ways to develop effective working relations.
    Approach
    We conducted a web based survey with the suppliers of the client to gather information around key parameters. We did in-depth analysis of the obtained information to derive insights for the client.
    Impact
    The client was able to improve its supplier satisfaction levels by implementing improvement in key areas such as working relationship, price reduction and quality demands.
  • Supply Market Study on Baby Food Packaging Products
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    Business Challenge
    A leading baby food manufacturer wanted to analyze its current and potential suppliers of packaging products to develop a best cost sourcing strategy and improve its vendor sourcing practices.
    Situation
    In order to control its sourcing costs, the client wanted to benchmark its existing and potential suppliers with  a comprehensive overview of suppliers landscape specific to revenue streams, customer segmentation, capital expenditure  and profiling of top 10 customers.
    Approach
    We conducted a detailed supplier intelligence study to understand the factors such as supply market and industry trends, supplier profiles, supplier risk analysis, supplier margin analysis, key industry cost drivers, and pricing benchmarks.
    Impact
    Our vendor margin analysis helped the client to implement a focused supplier strategy, by assessing their own procurement practices and find the best vendors to improve their sourcing processes.
  • Sourcing Intelligence Study for Household Cleaning Products Market
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    Business Challenge
    A Fortune 500 FMCG company wanted to gain insights on the low cost sourcing markets to obtain raw materials for its household cleaning products.
    Situation
    The client wanted to develop a strategic sourcing plan and understand the global demand supply conditions of raw materials for household cleaning products and benchmark potential suppliers in order to enhance cost benefits and performance.
    Approach
    We conducted a supply and demand market analysis covering the areas such as key suppliers by region, production capacities, growth rates and forecast, feedstock pricing etc. We also provided a cost structure model which was based on the value chain analysis and raw material pricing.
    Impact
    Our insights enabled client to identify low- cost countries such as China, India,  Japan, US, South Korea, UK etc. and source cheaper raw materials and intermediates. We also helped them identifying and shortlisting potential partners in these countries.
  • Sourcing Intelligence Study on Raw Materials from Emerging Markets
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    Business Challenge
    A leading  industrial equipment manufacturer wanted to assess the potential sourcing opportunities from emerging markets.
    Situation
    The client wanted us to assess the possibility of sourcing  raw materials including iron, aluminum, plastic, glass and rubber from emerging markets. They also wanted to gain an understanding of the supply landscape.
    Approach
    We conducted in-depth primary and secondary research to shortlist potential sourcing destinations and conducted deeper assessment at country levels to obtain insights on key suppliers and ranking them.
    Impact
    Based on our insights, the client was able to understand the supply market and shortlist key sourcing destinations that could help them in saving cost. Also, they were able to identify and shortlist potential suppliers based on capabilities.
  • Supplier Assessment Study on Industrial Equipment Manufacturers
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    Business Challenge
    A leading manufacturing firm wanted us to profile and benchmark top suppliers within specific industrial equipment product category.
    Situation
    The client wanted to identify key suppliers of industrial equipment and develop a supplier selection scorecard for shortlisting ideal purchasing partners from the APAC region.
    Approach
    We identified and shortlisted the most prominent Key Performance Indicators (KPIs) for industrial equipment manufacturers and conducted a deep-dive assessment of capabilities of the major suppliers to develop supplier scorecards.
    Impact
    The client was able to assess the capabilities of suppliers from the APAC region and make informed decision based on key factors such as TCO, price, after sales service, distribution network, delivery time etc.,
  • IT Partner Benchmarking Study for a European Bank
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    Business Challenge
    A leading bank in Europe wanted us to benchmark the performance of its IT service supplier against industry standards.
    Situation
    The client wanted to assess the performance of its current IT service provider across service offerings, price, service quality, and resolution time against industry standards.
    Approach
    We identified and shortlisted the most prominent Key Performance Indicators (KPIs) for IT service providers and conducted a deep-dive assessment of the capabilities of major suppliers to assess the performance level of the current supplier.
    Impact
    The client was able to assess the performance of its current supplier against industry standards and make improvements to its IT strategic plan, technology roadmap, and revise the current IT strategy.
  • Market and Price Assessment Study for Silicone
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    Business Challenge
    A leading chemicals manufacturer wanted to develop a proactive price setting and forecasting model for silicone pricing.
    Situation
    The client was following a price setting method based on supply and demand shifts in the market, which was not robust enough. Hence, they wanted to build a model that could proactively scan market indicators and variables for price forecasting.
    Approach
    We identified variables affecting market prices and conducted factor analysis to determine factors having high correlation with silicones. The identified factors were used to develop the price equation. We validated the price equation through primary research with buyers and industry experts.
    Impact
    The client was able to use our price forecasting dashboard to obtain real-time prices and obtain forecast for 12 month period. The model also allowed them to identify key drivers with maximum impact on the prices of Silicone
  • Sourcing Intelligence Study for a Chemicals Manufacturer
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    Business Challenge
    A leading chemicals manufacturer wanted to understand spend patterns, key sourcing destinations and competitors’ sourcing strategies specific to 6 categories.
    Situation
    The client wanted to do an assessment of Global Commercial, Operations, R&D, Corporate and IS/IT categories and understand spend levels, emerging sourcing destinations and competitors’ strategies.
    Approach
    We conducted deep dive assessment on each category market to obtain insights on the supply market landscape. We shortlisted 5 major competitors and obtained insights on their sourcing patterns and strategies.
    Impact
    The client was able to fine-tune its sourcing strategies based on insights specific to recent supply market trends, emerging sourcing destinations and competitors’ spend patterns.
  • Sourcing Intelligence Study on Automotive Electronics from Emerging Markets
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    Business Challenge
    A leading  automotive manufacturer wanted to assess the potential sourcing opportunities for automotive electronics from emerging markets
    Situation
    The client wanted us to assess the possibility of sourcing  automotive electronics from emerging markets. They also wanted to gain an understanding of the supply landscape.
    Approach
    We conducted in-depth primary and secondary research to shortlist potential sourcing destinations and conducted deeper assessment at country levels to obtain insights on key suppliers and ranking them.
    Impact
    Based on our insights, the client was able to understand the supply market and shortlist key sourcing destinations that could help them in saving cost. Also, they were able to identify and shortlist potential suppliers based on capabilities.
  • Supplier Assessment Study on Auto Component Manufacturers
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    Business Challenge
    A leading automotive manufacturer wanted us to profile and benchmark top suppliers within specific auto components product category in APAC.
    Situation
    The client wanted to identify key suppliers of auto components and develop a supplier selection scorecard for shortlisting ideal purchasing partners from the APAC region.
    Approach
    We identified and shortlisted the most prominent Key Performance Indicators (KPIs) for auto component suppliers and conducted a deep-dive assessment of capabilities of the major suppliers to develop supplier scorecards.
    Impact
    The client was able to assess the capabilities of suppliers from the APAC region and make informed decision based on key factors such as TCO, price, after sales service, distribution network, delivery time etc.,
We leverage our experience of advanced tools and statistical techniques to help clients in taking data based decisions.
 
  • Digital Analytics for European Auto Component Manufacturer
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    Business Challenge
    A leading auto component manufacturer wanted to analyze the requirements and sentiments of its current and potential customers by monitoring their conversations in various digital media sources.
    Situation
    To enable more brand visibility and attract more customers in its 100+  physical stores, a leading European auto component manufacturer engaged Infiniti to perform a digital media analytic study.
    Approach
    We designed and implemented of a tool based tracking portal to monitor the conversations of the target customer segment in various digital media, social networking and micro blogging sites and analyzed information to obtain insights.
    Impact
    Client was able to realign their distribution strategies to obtain maximum reach between target customer segments based on insights specific to the customer service requirements and preferences.
  • Customer Analytics for a Leading Nutrition Supplement Brand
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    Business Challenge
    A leading brand in nutrition supplements wanted to understand how current/prospective customers are talking about their brands in social media and identify ways through which they should target young mothers effectively.
    Situation
    The client was facing challenges as there were no common platforms for customer engagement and difficulty with comprehending unstructured conversations and obtaining segmented reports with real time information.
    Approach
    We identified and prioritized a list of channels with maximum conversations and implemented analyst led tagging to identify conversations of interest and put along necessary tags/themes. We statistical tools to generate specific KPIs. Validation by market experts.
    Impact
    Client was able to identify themes, perception and considerations for their brands and understand how those were getting affected by competition & influencers and were able to identify gaps in terms of current social media strategies.
  • Social Media Based Customer Analytics for a Baby Nutrition Brand
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    Business Challenge
    A leading brand in baby nutrition wanted to understand how current/prospective customers are talking about their brands in social media.
    Situation
    The client was facing challenges with low visibility on customer interactions & responses for their nutrition brand and was struggling to identify ways through which they should target young mothers effectively across social channels.
    Approach
    We identified and prioritized a list of channels with maximum conversations with analyst led tagging and put along necessary tags/themes to setup KPIs which provided maximum learning for client along with running statistical tools to generate specific KPIs & validation by market experts.
    Impact
    Client gained insights on social media discussions about their brand with a KPI tracker based scientific methodology. Specific action items to resolve issues related to right communication about brand benefits, indicated uses & risks.
  • Targeting & Call Planning Optimization
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    Business Challenge
    A leading pharmaceutical major in US wanted to design efficient targeting & call plan to manage new drug launch.
    Situation
    Client had retail teams across multiple therapeutic areas; including respiratory, diabetes, cardiovascular, oncology and neuroscience; needed a call plan for a new drug launch but wanted to stay lean & competitive in tough times.
    Approach
    We conducted an analysis of alignment, segmentation, brand promotion response models and valuation of physician universe. We created revised physician valuation and refreshed target list and Call Plan with field force inputs & sales leadership buy-in, for existing & new launch drug.
    Impact
    Client received a best-in-class process for regular & quick plan refresh & rollouts for a sales team of 500+ reps that helped in reducing time to market, increased sales force utilisation & enhanced call adherence. The sales team satisfaction increased due to field intelligence data.
  • Price Performance Assessment of the Used Cars in the UK
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    Business Challenge
    A leading fleet operator in the UK wanted to understand the price performance of used cars in the UK.
    Situation
    The client wanted to conduct a research study to assess the price performance of used vehicles to derive insights for enabling maximized returns and reducing life cycle cost.
    Approach
    We used various proprietary tools for detailed analysis of data gathered through primary and secondary sources. We developed a test model schema to determine the factors with high correlation with prices of used vehicles and relative weight of factors.
    Impact
    The client was able to minimize the direct and indirect cost associated with the used vehicle by detailed assessment of used vehicle life cycle cost and better manage their inventory acquisitions and future fleet purchases.
  • Sales Force Effectiveness Analysis for Organic Food Retailer
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    Business Challenge
    A leading organic food retailer wanted to improve the effectiveness of its sales force in order to generate higher revenue at lower costs.
    Situation
    The client wanted to streamline the sales-force structure for improved customer targeting, better territory strategy and easy flow of insights gained from customers to the field representatives.
    Approach
    We developed a sales force effectiveness matrix to identify the most profitable sales channels, most and least effective representatives, quantify the financial impact of the sales program.
    Impact
    The client was able to develop effective sales strategy facilitating efficient allocation of scarce resources, through identification of those initiatives which have the highest value and impact. Our matrix also provided real-time information about sales trends and projections which was relayed directly to the sales reps.
  • Category Analytics for a Leading Beer Retailing Company
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    Business Challenge
    A leading organic food retailing company wanted a comprehensive simulator tool which would work as decision support tool, and support high quality marketing and investment decisions for short and long term goals.
    Situation
    Due to regulations on the sale of organic foods and lack of mass media advertising for the segment in general, the client’s sales volume was decreasing. To combat this, it wanted a simulator tool to work as a decision support.
    Approach
    We developed a comprehensive market simulator tool, which included marketing mix, price elasticity, and forecasting analytics for the beer category, taking into account proactive scanning of market indicators and variables.
    Impact
    The client was able to gain insights on the most important parameters creating impact on sales and develop pricing strategies by obtaining insights of market share with regards to price index.
  • Demand Planning & Forecasting for an ICT Major
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    Business Challenge
    A leading ICT major in US wanted to streamline demand forecasting and have better order fulfillment ratio.
    Situation
    The client was facing issues due to high number of unfulfilled orders, inaccurate demand forecast model and high inventory & finish goods holding costs due to incorrect planning.
    Approach
    We reclassified products/SKU based on sales revenues to achieve a comprehensive demand planning process incorporating seasonality, lead times, & events based forecast. We also setup a review mechanism for A & B class SKUs and direct forecast setup for C class SKUs.
    Impact
    Based on the new process the client gained insights on root causes of fulfillment issues & achieved 27% reduction in unfulfilled orders and the forecast accuracy increased to 91%. Client gained $150mn savings on order fulfilment and inventory costs.
  • Sales Performance Analytics Study for Patient Monitoring System
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    Business Challenge
    A leading multinational healthcare company wanted to identify the reasons for the decline in the sales of its trademark patient monitoring systems in North America.
    Situation
    The client was facing challenges as the sales performance for their patient monitoring systems were declining. The company was looking for solutions to improve their sales, as well as make smarter and more effective decisions.
    Approach
    We conducted deep-dive data driven analysis to identify the potential causes for low sales performance, by determining variables that had a high correlation with market demand, relative weightage of each significant factor, and the statistical representation of correlated variables.
    Impact
    Based on our insights, the client was able to implement lead practices in product distribution strategies and establish better processes for forecasting demands.
  • Sales Analysis and Forecasting for a Health Beverage Manufacturer
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    Business Challenge
    The client was facing challenges around forecast accuracy and low visibility on impact of competition. The challenges with forecast accuracy were impacting sales planning and the entire supply chain.
    Situation
    The client was facing challenges around forecast accuracy and low visibility on impact of competition. The challenges with forecast accuracy were impacting sales planning and the entire supply chain.
    Approach
    We conducted Focus Group and Extrapolation & Rule based forecasting with Simple Exponential Smoothing and Multivariate time series methods. The forecasting model was setup with built-in Price Elasticity Model.
    Impact
    We developed best-in-class forecasting process incorporating all drivers of sales, with intuitive dashboards for visualization with capability of understanding of seasonality, economic factors, and competitor effects resulting in better planning.
  • Social Media-based Customer Analytics
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    Business Challenge
    A leading brand in baby nutrition wanted to understand the brand perception of current/prospective customers in social media.
    Situation
    The client was facing challenges with low visibility on customer interactions and responses for its nutrition brand and was struggling to identify ways to target young mothers effectively across social channels.
    Approach
    We identified and prioritized a list of channels with maximum conversations with analyst led tagging and put along necessary tags/themes to setup KPIs, which provided maximum learning for the client along with running statistical tools to generate specific KPIs and validation by market experts.
    Impact
    The client gained insights on social media discussions regarding its brand with a KPI tracker-based scientific methodology. We also proposed specific action items which helped the client to resolve issues related to communication strategies.
  • Sell-through Trend Assessment for Packaged Food Brand
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    Business Challenge
    The client wanted to conduct a sell-through analysis study to understand the trends in preference at a brand level and develop effective consumer demand visibility.
    Situation
    We identified and prioritized a list of channels with maximum conversations with analyst led tagging, to identify conversations of interest and put along necessary tags/themes.
    Approach
    We identified and prioritized a list of channels with maximum conversations with analyst led tagging, to identify conversations of interest and put along necessary tags/themes.
    Impact
    The client was able to gain insights on sales volumes of different brand products and buying trends for developing strategies to promote in-store offers.
Our solutions aim at helping clients derive actionable insights out of cluttered, unstructured data.
 
 
  • Social Media Monitoring for a Leading Soft Drink Brand
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    Business Challenge
    A leading soft drink brand wanted to monitor what the customers are talking about their brands in social media.
    Situation
    The client was facing challenges in keeping track of conversations across social media channels on their brand and assessing the performance across a set of key KPIs.
    Approach
    We identified key channels of conversation for the client’s brand and gathered information on conversations. We did an analysis of the gathered data to assess parameters such as tonality, sentiment, theme etc..
    Impact
    Client was able to gain an understanding of the perception of the customers on its brands and re-align its social media strategies to achieve better brand reputation for its brands.
  • Social Media Crisis Monitoring for a Leading Fast Food Chain
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    Business Challenge
    A leading fast food chain wanted to monitor social media conversations around its brand in order track potential threats.
    Situation
    The client was facing challenges in keeping track of conversations across social media channels on their brand and tracking potential threats. They also wanted to devise a mechanism to raise alert in case of a potential trigger.
    Approach
    We established a weekly social media monitoring to keep track of activities around the client’s brands. We also set up hourly reporting of status during the times of prevalent negative perceptions or crisis.
    Impact
    Client was able to clearly track and understand the triggers/metrics on a weekly basis and remain proactive and handle crises before it got severe.
  • Social Medial Analytics for A Leading Consumer Goods Company
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    Business Challenge
    A leading consumer goods manufacturer wanted to assess the effectiveness of their efforts on social media activities and improve ROI for their marketing spend.
    Situation
    The client wanted to assess the impact of their social media campaign and by assessing and evaluating parameters such as impressions, click ratio, user reachability and conversion rate.
    Approach
    We deployed analyst led advanced search focused on identifying and aggregating content from closed communities and forums from multiple countries. We developed KPIs to enable understanding on the focus areas.
    Impact
    Client was able to increase revenue through designing efficient advertisement strategies for targeting the right social media sites and restructuring their advertisement spend strategies.
  • Social Medial Analytics for A Leading Apparel Manufacturer
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    Business Challenge
    A leading apparel manufacturer wanted to assess the impact of their efforts on social media activities and improve effectiveness.
    Situation
    The client wanted to improve their advertisement investment in social media sites by assessing and evaluating parameters such as impressions, click ratio, user reachability and conversion rate
    Approach
    We used multiple regressions to assess relative weightage of each of the significant factors and developed robust statistical models to derive mathematical representation of the set of correlated variables.
    Impact
    Client was able to increase revenue through designing efficient advertisement strategies for targeting the right social media sites and restructuring their advertisement spend strategies.
  • Ad Spend Analytics for a Leading Beverage Company
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    Business Challenge
    A leading beverage company wanted to develop an effective advertising strategy for its products by benchmarking against strategies of key competitors.
    Situation
    The client wanted to understand & benchmark its advertisement spend against that of its competitors and assess their share of advertisement in the target market.
    Approach
    We provided a dashboard based solution for effectively analyzing the share of voice, advertisement spend and price points and to monitor and assess the trending information to analyze current activity and planned future spending trends.
    Impact
    Client was able to re-visit their advertising budget and develop strategies to enhance their SOV in the target market, based on the understanding of competitors activities.
  • Media Campaign Effectiveness Analytics
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    Business Challenge
    A leading mobile phone brand offering life improvement services, wanted to monitor and measure the effectiveness of its media campaigns.
    Situation
    The client wanted to continuously monitor and measure the effectiveness of its media campaigns and obtain insights on improving the effectiveness of their marketing efforts.
    Approach
    We identified channels where customers are likely to engage and did continuous tracking of conversion rate of paid customers. We analyzed the gathered data to measure campaign effectiveness.
    Impact
    Client was able to design and develop specific campaigns  and select specific channels to engage, based on insights on percentage of trial initiations and percentage of conversion.
  • Social Media Analytics for a Leading Auto Spare Manufacturer
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    Business Challenge
    A leading auto spares manufacturer engaged Infiniti to listen and analyze the conversation of the target customer segment and develop insights specific to its go to market strategies.
    Situation
    The client wanted to increase awareness of its fuel injection system product effectively,  by listening to the conversations within its B2B target customer base.
    Approach
    We identified and shortlisted relevant social and traditional media sources  to listen and track the conversations around the target customer segment and conducted in-depth analysis of the collected information using multiple proprietary research tools.
    Impact
    Client was able to realign its go-to market strategies to obtain maximum reach between target customer segments based on assessing effectiveness of brand awareness efforts in generating mindshare.
  • Digital Analytics for European Auto Component Manufacturer
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    Business Challenge
    A leading auto component manufacturer wanted to analyze the requirements and sentiments of its current and potential customers by monitoring their conversations in various digital media sources.
    Situation
    To enable more brand visibility and attract more customers in its 100+  physical stores, a leading European auto component manufacturer engaged Infiniti to perform a digital media analytic study.
    Approach
    We designed and implemented of a tool based tracking portal to monitor the conversations of the target customer segment in various digital media, social networking and micro blogging sites and analyzed information to obtain insights.
    Impact
    Client was able to realign their distribution strategies to obtain maximum reach between target customer segments based on insights specific to the customer service requirements and preferences.
  • Customer Analytics for a Leading Nutrition Supplement Brand
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    Business Challenge
    A leading brand in nutrition supplements wanted to understand how current/prospective customers are talking about their brands in social media and identify ways through which they should target young mothers effectively.
    Situation
    The client was facing challenges as there were no common platforms for customer engagement and difficulty with comprehending unstructured conversations and obtaining segmented reports with real time information.
    Approach
    We identified and prioritized a list of channels with maximum conversations and implemented analyst led tagging to identify conversations of interest and put along necessary tags/themes. We statistical tools to generate specific KPIs. Validation by market experts.
    Impact
    Client was able to identify themes, perception and considerations for their brands and understand how those were getting affected by competition & influencers and were able to identify gaps in terms of current social media strategies.
  • Social Media Analytics for a Leading Drug Brand
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    Business Challenge
    A leading pharma brand wanted to track and measure the impact of its product campaign over social media networks and understand how the campaign was impacting their brand perception vis-à-vis  their competitors.
    Situation
    The client was facing challenges with exceedingly large number of  social media channels, exceedingly high social media volumes owing to digital campaigns and developing segmented reports for different stakeholders.
    Approach
    We defined search algorithm for comprehensive coverage monitoring and implemented analyst led filtering, categorization and second degree translation. We also deployed dashboard with tiered access system.
    Impact
    Client obtained real time insights on conversations from different customer segments and developed custom KPIs on their social media performance to realign  social media strategies to reach diverse customer segments.
  • Social Media Based Customer Analytics for a Baby Nutrition Brand
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    Business Challenge
    A leading brand in baby nutrition wanted to understand how current/prospective customers are talking about their brands in social media.
    Situation
    The client was facing challenges with low visibility on customer interactions & responses for their nutrition brand and was struggling to identify ways through which they should target young mothers effectively across social channels.
    Approach
    We identified and prioritized a list of channels with maximum conversations with analyst led tagging and put along necessary tags/themes to setup KPIs which provided maximum learning for client along with running statistical tools to generate specific KPIs & validation by market experts.
    Impact
    Client gained insights on social media discussions about their brand with a KPI tracker based scientific methodology. Specific action items to resolve issues related to right communication about brand benefits, indicated uses & risks.
  • Marketing Mix Optimization
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    Business Challenge
    A large pharmaceutical consumer products manufacturer in Europe, with 45+ brands across multiple countries, wanted to streamline marketing channels & improve ROI.
    Situation
    The client witnessed a sizable change in its business with consumer leads dropping, followed by a drop in sales as a result incurring huge costs on physical & digital channels with low visibility on the ROI.
    Approach
    We conducted lead data analysis, with detailed cost per lead analysis and analysis on what media vehicles and campaigns are most effective at driving revenue, profits, share and consumer segments for designing marketing mix.
    Impact
    Client was able to quantify marketing effectiveness of channels & events in terms of sales, profits, share and target consumer growth as a result client could reduce over all spend and improved ROI per channel.

Why Infiniti?

Latest Insights

We garner insights from the latest information, gathered from across the globe – even when it is not easily available from published sources

Tailored Approach

We answer all your questions through our well-crafted, customized solutions and time-proven consultative approaches

Advanced Delivery Mechanism

We develop automated and customized tool-based decision support systems that provide you with real-time access to insights

Best Value per Research Dollar

We offer you excellent value for money by implementing a consciously low-overhead approach, backed by research centers in emerging markets